Add Bitly to Google Chrome to Save Time
November 30th, 2011
by Nicki Gauthier
Time is precious and every minute and second that can be saved is worth it. I discovered something today that will help me be more efficient with my time. What is it? It is the bitly extension addition to my Google Chrome toolbar. With this tool you can shorten, share and track links with your …
Tuesday Twitter Tools Breakdown
November 29th, 2011
by Nicki Gauthier
I know the work day is almost complete however I could not resist sharing these twitter tools with you today. The list of social media tools keeps growing and growing however it is more important to focus on “how to use” the tools for marketing success rather than “using the tools”. Before you dive …
What NOT to Tweet and other bits of cyber wisdom from Dan Zarrella
November 29th, 2011
by Amy Dunn
Dan Zarrella, award-winning social media scientist at HubSpot and brains behind the “Science of…” Webinar series, recently conducted a study on the Clickthrough rate (CTR) on link-containing Tweets that used certain words, characters and phrases.
In the article, 10 Words That Will Increase (or Decrease) Your Twitter CTR, Dan shared the result of his research on …
Twitter Drives More Traffic to Press Releases than Any Other Social Network
November 11th, 2011
by Amy Dunn
Ever wonder how to get your company news noticed by more people? Share it in Twitter! According to the research conducted over several months by PR Newswire and Crowd Factory, Twitter drives the most traffic to press releases than any other social media platform (including Facebook).
After analyzing thousands of press releases, the study …
Hispanic Marketing and Importance of Social Media
June 28th, 2011
by marketingfirecracker
Do the numbers matter? Which numbers am I talking about?
The large population of Hispanics in the U.S. And YES, they do matter because we account for a very lucrative and fantastic consumer market share.
Whether or not we target the Hispanic population directly, it is clear that we MUST pay attention to the important role they …
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