Tough Love
Phrase of the Day: “Chicken Salad”
January 23rd, 2009
by wildwebwoMAN
What does chicken salad have to do with your brand? In the prophetic words of a former marketing instructor “If you try to make a chicken salad using chicken sh*t, you just end up with chicken sh*t.”
While it is important to control costs, you don’t want weak branding to end up “costing you.”
For instance, a …
Web Marketing Rx of the Day…Action = Results
January 8th, 2009
by Lorrie Thomas
“You may never know what results come of your action, but if you do nothing there will be no result”
–Mahatma Gandhi
Today’s healthy dose of marketing therapy is simple: Talk is cheap, actions matter
I am accused of being on web crack on a daily basis and frankly, I am…I have to be. This industry moves fast, changes …
Web Marketing Therapy Diagnosis – Social Media Overwhelm
December 22nd, 2008
by Lorrie Thomas
A shiny new year is in our future. As we try to get through the stress of the holidays, it’s also important to try to let go of unhealthy marketing habits to be calm, clear and focused for the new year…
One common diagnosis we are seeing pop up in droves is SOCIAL MEDIA OVERWHELM.
Social …
Web Marketing Word and Mantra
December 14th, 2008
by Lorrie Thomas
Nicki, WMT’s Data Diva (who’s young energy and perspective keeps us cool), always cracks me up with her coolio phrases. Last week she reminded us to chillax - chill out AND relax at the same time. Our team of Wild Web Women took last Friday afternoon off (thanks to Emilia’s stellar planning and execution!) to do just that. We …
Tough Love Web Marketing Dose of the Day – Shut Up
December 3rd, 2008
by Lorrie Thomas
Wanna get Smart? Then SHUT UP
After two back-to-back marketing therapy meetings with Nicki (Data Diva) and Emilia (Client Treatment Specialist) I had my “ah-ha” blog post revelation. In the first meeting, we were in the trenches of intense, unsexy, ick, yuck web marketing data then moved into a gargantuan paid search assessment (a Google …
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