Tough Love

internationalmanofmystery

Open Letter to the Traditional Marketing Establishment

April 1st, 2011
by internationalmanofmystery

Dear Brand co-founder,
Your co-founder is thinking in an old school way about his organization, the community around it and the tech. I like your Director of Sales as a person but she’s ALSO an old school marketing-type and doesn’t get social or even your core market to be honest. The organization could be run lean …

Posted in Social television, Tough Love

Read this Blog

Amy Dunn

A Few Minutes a Day (or Week!) Can Go a Long Way to Build Your Twitter Following & Influence

January 31st, 2011
by Amy Dunn

Stuck in a Twitter Rut? Tips to Get You Unstuck and Be a Happy Tweeter!
You may have seen these programs that promise to get you tons and tons of new followers in Twitter for a small fee. With a little research, you can easily find a program that promises to find you up to …

Posted in Blog, Social Media, Social Media Marketing, Tough Love, Twitter

Read this Blog

Amy Dunn

Is Your Content Buzz-worthy or Just Salesy? How to Tell the Difference

January 21st, 2011
by Amy Dunn

Nobody joins social networking platforms so they can be advertised to.  So why do so many people waste so much time writing salesy content?
Everyone wants to write a brilliant post or update and have it go viral- right? But there is no guarantee…social networking communities are as unpredictable as Ricky Gervais hosting the Golden …

Posted in Blog, Social Media, Social Media Marketing, Tough Love

Read this Blog

Kelly Kohen

The 10 Most Powerful Tweets of 2010

December 17th, 2010
by Kelly Kohen

As I was searching the Twitter blog to find out when we will be forced to use the new version (which is making it a bit difficult to have custom backgrounds due to the new layout – don’t get me started!), I stumbled upon The 10 Most Powerful Tweets of 2010.
The winners were selected by …

Posted in Blog, Self Help Marketing Resources, Tough Love

Read this Blog

Lorrie Thomas

Spoonful of Marketing Sugar: Easy Holiday Greetings Tips to Get Your Biz through the Holidays

December 15th, 2010
by Lorrie Thomas

Tis the season to get holiday web-greeting wiggy… fa la la la la la la la la…..
During the holidays, I find too many organizations and business leaders get super wiggy (wasting time and money) trying to do the right thing by sending last minute holiday gifts, messages, cards…all while trying to run their …

Posted in Ask the Marketing Therapist, Tough Love

Read this Blog