Tough Love
Is Your Content Buzz-worthy or Just Salesy? How to Tell the Difference
January 21st, 2011
by Amy Dunn
Nobody joins social networking platforms so they can be advertised to. So why do so many people waste so much time writing salesy content?
Everyone wants to write a brilliant post or update and have it go viral- right? But there is no guarantee…social networking communities are as unpredictable as Ricky Gervais hosting the Golden …
The 10 Most Powerful Tweets of 2010
December 17th, 2010
by Kelly Kohen
As I was searching the Twitter blog to find out when we will be forced to use the new version (which is making it a bit difficult to have custom backgrounds due to the new layout – don’t get me started!), I stumbled upon The 10 Most Powerful Tweets of 2010.
The winners were selected by …
Spoonful of Marketing Sugar: Easy Holiday Greetings Tips to Get Your Biz through the Holidays
December 15th, 2010
by Lorrie Thomas
Tis the season to get holiday web-greeting wiggy… fa la la la la la la la la…..
During the holidays, I find too many organizations and business leaders get super wiggy (wasting time and money) trying to do the right thing by sending last minute holiday gifts, messages, cards…all while trying to run their …
Make Your Blog Pull in Traffic: WMT Spoonful of Marketing Sugar!
November 29th, 2010
by Lorrie Thomas
I am known for my Marketing Therapy tough love, but often what seems “tough” turns out to be spoonfuls of marketing sugar that you can sprinkle on your business to make a more meaningful impact. Kelly Kohen, WMT’s Marketing Counselor (and one of my super friends and stellar coworkers at WMT!) saw an email I …
Social Networking Success Steps
November 22nd, 2010
by Lorrie Thomas
I feel slightly silly labeling a blog post “Social Networking Success Steps” because it seems to suggest that there is a secret sauce to getting your Facebook, Twitter, LinkedIn and YouTube to automagically deliver sales to your doorstep.
But the angel and devil on my shoulders fought and the halo that came over “but you will …
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