Tough Love
Use what you’ve got to get what you want
October 12th, 2008
by Lorrie Thomas
It’s really great to have a shiny new work week upon us. Last week seemed to be one of those rock bottom weeks where the cash crunch was really psyching everyone out. As much as we all are feeling the pain of “no cash gain” right now, I can’t help but see the …
Web Marketing Intervention – Stop the Binge and Purge Madness
October 8th, 2008
by Lorrie Thomas
This is a marketing intervention. I am seeing way too many small businesses think they are doing “marketing” by doing haphazard binge and purge web marketing efforts that = stupid marketing.
Case in point – investing in a cheap SEO firm because they are cheap or getting your nephew who just learned web design to …
Daily Marketing Therapy Dose – All I want to see is what’s in it for me
October 4th, 2008
by Lorrie Thomas
I am normally not a fan of focus groups because they tend to cost a lot of money and there is a HUGE difference between what people SAY vs what they DO, however, I was an observer at a focus group in Atlanta, GA and one of the participants said something that made the expensive …
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