Social Media Marketing
Nicki’s Facebook Contest Research Notes
November 1st, 2011
by Nicki Gauthier
Facebook contests can be a great way to increase interest and drive traffic. I recently did some research to review successful and creative Facebook contests and why they were successful. Todd Wasserman posted a great article: 4 Successful And Creative Facebook Contests on OpenForum.com. Here are key notes I pulled from the article:
The prize …
Marketing is Earned, You are Not Entitled to It – Free Whitepaper
October 21st, 2011
by Lorrie Thomas
Rachel Meranus, Vice President, Marketing & Communications at PR Newswire (one of my favorite media mavens!!) shared a brilliant whitepaper called “Earned Media, Evolved” that is a MUST-READ.
I rarely read all the free content I get from companies, but this one really made me think and I hope you take the time to dive into …
Donuts and Sophia Grace for Breakfast?! Friday Funnies
October 21st, 2011
by Nicki Gauthier
My secret trendsetter hipster weapon is my sister. She emails, calls, and basically tracks me down to share all of the great web stuff out there in the wild wild web. I am taking this foggy Friday morning to share MUST SEE videos that my sister passed along to me.
JDilla “U-Love” Donut video by talented …
Social Media Marketing Tips
October 14th, 2011
by Nicki Gauthier
I made a list of my favorite social media tips to be prepared for a social media panel that I will be participating in next month. There are over 50 tips on my list, and here are some highlights:
#1. Before you dive deep into social media: know who you are, know your audience, and know …
The Impact of Real Time Analytics upon Measurement of Social ROI
October 8th, 2011
by internationalmanofmystery
The relationship between social intelligence solutions like http://www.PeopleBrowsr.com and Real Time Analytics from Google – http://ow.ly/6RyAU – signifies a profound shift in measuring the ROI of marketing within social networks. We can now see the passage from tweet to website to shopping cart visibly. The path from social object to online purchase just gained more …
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