Social Media Marketing
Adobe Asks: “Does Facebook Advertising Carry Its Weight?”
November 7th, 2012
by Nicki Gauthier
I recently had the opportunity to watch an Adobe AdLens webinar that was about maximizing Facebook ads and Facebook advertising ROI and effectiveness. According to Adobe, ”recent reports suggest that Facebook advertising is not very effective, and when compared to other advertising channels (such as Google SEM and display) provides significantly less value.” Adobe also shared, …
Get Over Your Social Media Marketing Fear
October 4th, 2012
by Lorrie Thomas
I can’t tell you how many people say to me (clients, students, conference attendees) that they “fear social media.”
For those of you who are suffering from social media marketing anxiety – take a deep breath, It’s OK to be scared of social media! Having healthy skepticsm is not a bad thing, you can use this …
Blogging Success Steps
September 27th, 2012
by Lorrie Thomas
To blog or not to blog? ….that is the burning question for many marketers.
I hosted a panel a few weeks ago on this exact subject – panelist Hollye Jacobs, beautiful blogger of www.thesilverpen.com recapped our discussion on her blog in a post titled To Blog or Not to Blog…That is the Question and shared a …
Twitter Profile Update: Add Header Image
September 19th, 2012
by Nicki Gauthier
Check, check, check it out! Twitter has updated their profile design! We now have the opportunity to add an additional image, called the ‘header image’, to our Twitter profile page.
To make this update, go to settings, click design, and add header image. To get the creative juices flowing, here is a link to 10 Twitter …
Handling Social Media Snafus
August 29th, 2012
by Lorrie Thomas
I was recently interviewed for an article in Investor’s Business Daily on the topic of Social Media Posts Gone Wrong. Amy Alexander wrote a great piece on what business owners can do if someone on their staff (or outside vendors) “didn’t mean to post it”.
The advisory team at Web Marketing Therapy gets called in a …
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