Web Marketing Therapy

Mobile Marketing: Putting Your Brand in Your Customer’s Pockets

February 15th, 2011
by treatmentspecialist

It’s a fact we can no longer ignore: 8 out of 10 people in the U.S. own a mobile phone. That’s more than those who have a passport or Internet access.
Globally, if cell phone users made up a country, it would be bigger than the U.S., China, India, Russia, Mexico and France combined. *See video …

Posted in Blog, Marketing Sugar, Mobile Marketing, Small Business, Wild Web Marketing Videos

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The Top Marketing Trends For Small Businesses In 2011

January 17th, 2011
by Kelly Kohen

Lorrie Thomas recently shared her view on 2011 Marketing Trends with RSS Ray of the Online Marketing with RSS Ray Radio show.
As businesses evaluate the best way to spend marketing dollars, we see a stronger focus going back to the basics – moving from spending to investing. Investing in branding, clear and consistent messaging, delivering promises …

Posted in Ask the Marketing Therapist, Blog, Small Business, Social Media, Social Media Marketing, Web Marketing Tips

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Smart Marketing Self-Help Book: 30-Minute Social Media Marketing

January 9th, 2011
by Lorrie Thomas

Small business students at my social media marketing courses at Berkeley Extension and Emilia Doerr’s social media marketing class at UCSB often ask us for books that are laser-targeted on this subject. We recommend David Meerman Scott’s New Rules of Marketing and PR book for his brilliant teachings on the power of quality content …

Posted in Entreprenurial Marketing Advice, Marketing RX, Small Business, Social Media Marketing, Women in Business

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Web Marketing Resolutions for 2011

January 4th, 2011
by Kelly Kohen

I view the start of the new year as a “do over” for things I didn’t do well in the prior year and also find renewed enthusiasm and optimism for a great year! So I join a lot of other folks in making resolutions to achieve new goals (both personal and professional) and make THIS …

Posted in Blog, Free Therapy Advice, Marketing RX, Marketing Strategy, Search Engine Marketing Help, Small Business, Social Media Marketing

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Why Small Businesses Should Fire Their Yellow Page Ads and Invest in Online Marketing

December 15th, 2010
by WebphobiaCoach

Small businesses work hard for their money, so here’s why they should take a serious look at their Yellow Page spending. Marketing tools like the Yellow Pages that were critical 10 or 15 years ago are becoming obsolete fast because when people are ready to buy they go online.

Posted in Blog, Marketing Interventions, Small Business, Web Marketing Tips

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