Web Marketing Therapy

SEM Tips for Small Business

February 12th, 2009
by Lorrie Thomas

Search Engine Marketing (SEM) is not just for big business, especially in this time of economic crisis. Small Businesses need to get over thinking small…Small Biz can get BIG with web marketing. In fact, small organizations are rocking the web world with smart search strategy because they are savvy and lack bureaucracy to get things …

Posted in Blog, Free Therapy Advice, Search Engine Marketing Help, Small Business, Web Marketing Tips

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About Color

February 3rd, 2009
by wildwebwoMAN

Color is a key element in communication and plays a vital role in the world we live. Color can influence your opinion, change your behavior and either calm or raise your blood pressure.
The colors used for your website, product, business card or logo can cause powerful reactions.
Here are some online tools you can use …

Posted in Art Therapy, Blog Babe Tips, Daily Inspiration, Free Therapy Advice, On the Couch, Small Business, Tools

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Phase of the day: “Matchy Matchy”

January 26th, 2009
by wildwebwoMAN

As you all know, Google’s AdSense is a great tool for you to generate a consistent revenue from your site.
But did you know that if you change your fonts so that the website and AdSense fonts match, the result is a higher click-through-rate (CTR)!
My guess is that because the font is uniform, there are a percentage of people …

Posted in Daily Inspiration, Free Therapy Advice, Geeky Web Marketing Data, Small Business, Technologies, Web Marketing Mantra, Web Marketing Tips

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Phrase of the Day: “Chicken Salad”

January 23rd, 2009
by wildwebwoMAN

What does chicken salad have to do with your brand? In the prophetic words of a former marketing instructor “If you try to make a chicken salad using chicken sh*t, you just end up with chicken sh*t.”
While it is important to control costs, you don’t want weak branding to end up “costing you.”
For instance, a …

Posted in Daily Inspiration, Free Therapy Advice, Marketing Interventions, On the Couch, Small Business, Tough Love, Web Marketing Tips

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Inauguration Day: Pledge to Embrace Leadership Within!

January 20th, 2009
by Pamela Sherman

This Presidential Inauguration Day is a monumental moment in our nation’s history. A senator, who many of us hadn’t heard of just two years ago, has risen to the greatest position of leadership and power in our land. President Obama’s rise was largely fueled by voters through internet social-networking and internet fund-raising, a breakthrough that …

Posted in Ask the Marketing Therapist, Blog, Daily Inspiration, Marketing Interventions, On the Couch, Positive Role Models, Small Business, Social Media, Technologies, Tools, Viral Phenomenon, Web Marketing Best Practices, Web Marketing Tips, eCommerce