Web Marketing Therapy

Inauguration Day: Pledge to Embrace Leadership Within!

January 20th, 2009
by Pamela Sherman

This Presidential Inauguration Day is a monumental moment in our nation’s history. A senator, who many of us hadn’t heard of just two years ago, has risen to the greatest position of leadership and power in our land. President Obama’s rise was largely fueled by voters through internet social-networking and internet fund-raising, a breakthrough that …

Posted in Ask the Marketing Therapist, Blog, Daily Inspiration, Marketing Interventions, On the Couch, Positive Role Models, Small Business, Social Media, Technologies, Tools, Viral Phenomenon, Web Marketing Best Practices, Web Marketing Tips, eCommerce

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The Web Has Forever Changed Marketing & PR

January 16th, 2009
by Pamela Sherman

Having been in marketing for close to two decades, I can say without question, the web has brought revolutionary –or better yet, “evolutionary” new capacities to power and drive businesses of all sizes. I’d like to say “this is not your grandma’s web”… But, it’s not even your mom’s web, or the same web it …

Posted in Blog, Marketing Interventions, Small Business, Social Media, Tools, Web Marketing Mantra, Web Marketing Tips

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What is Your Website’s “Authentic Sell-Ability”?

January 9th, 2009
by Pamela Sherman

Like-Ability + Trust-Ability + Convince-Ability + Response-Ability = “AUTHENTIC SELL-ABILITY”
Websites that come across as far too pushy are those that lack “Authentic Sell-Ability.” Before customers take action, critical information, a sense of comfort and motivation are needed. Also hindering success, are companies who do not highlight their unique expertise or distinctive value. Failing to …

Posted in Ask the Marketing Therapist, Blog, Free Therapy Advice, Marketing Interventions, On the Couch, Search Engine Marketing Help, Small Business, Social Media, Web Marketing Best Practices, Web Marketing Tips

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Customer Satisfaction vs. Customer Enthusiasm

January 6th, 2009
by Pamela Sherman

“Quality Product” and “Excellent Customer Service” are 2 critical elements for any company’s success. However, research confirms there is a 3rd component that the most successful companies share, and that is (drum-roll please)… “Customer Enthusiasm.” – Yes! We all know it to be true; it makes perfect sense. When we are enthused about a company’s …

Posted in Blog, Free Therapy Advice, Marketing Interventions, Small Business, Social Media, Viral Phenomenon, Web Marketing Best Practices, Web Marketing Tips

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Google Chat is a beautiful thing!

January 6th, 2009
by Nicki Gauthier

Was one of your 2009 Marketing goals to make mo’ money? Start using free awesome services like Gmail Chat to make your ‘09 productive and fun! Here are a list of reasons why I love Gmail Chat:
1.) It’s fast, immediate, and efficient
I can reach my Boss Lady or Treatment Specialist quicker via Google chat than …

Posted in Email Advice, She-Geek Web Words, Small Business, Technologies, Web Marketing Best Practices, Web Marketing Tips

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