Small Business

Nicki Gauthier

Tips to Grow Your Brand from the NRF 2013 Retail Show

January 31st, 2013
by Nicki Gauthier

Our friend, D, recently shared the 2013 State of Retailing Online report results with the WMT team. The data report comes from Shop.org and Forrester and the results were released at the National Retail Foundation BIG Convention Show. The insight and data shared in the report are helpful for all business owners and can be …

Posted in Addictions, Blog, Marketing Strategy, Small Business, Web Analytics

Read this Blog

Nicki Gauthier

Facebook Insight from Matt Hicks

November 29th, 2012
by Nicki Gauthier

Earlier this month, L (a.k.a. the Marketing Therapist), spoke at a B2B workshop for a local bank and shared information about Facebook 101 for businesses. The event keynote speaker was, Matt Hicks, the former Facebook Communications manager. He had plenty of insight and tips to share with the audience and I am happy to pass his …

Posted in Blog, Facebook, Small Business, Social Media, Social Media Marketing

Read this Blog

virtualwordspecialist

New lynda.com Video-Insights from an Online Marketer

November 8th, 2012
by virtualwordspecialist

Today, nearly every business or organization has an online presence with the website being the nucleus of all online marketing efforts. Add other pieces to the online marketing puzzle; social media platforms, search engine marketing, online advertising, email and affiliate marketing and you have a robust online marketing footprint….Or do you?

Looking objectively at your total …

Posted in Ask the Marketing Therapist, Blog, MarkEDing, Marketing RX, Multitasking Marketing, Self Help Marketing Resources, Small Business, Social Media Marketing, Tools, Web Marketing Resources, Web Marketing Tips

Read this Blog

Nicki Gauthier

Training Tips: Four Stages of Learning

October 29th, 2012
by Nicki Gauthier

Let’s face it; every organization needs sales to generate revenue. Leslie McClintock from Small Business by Demand Media stated it perfectly: “No matter how good your manufacturing operation is, how cutting-edge your technology is, how tight your financial goals are or how progressive and forward-thinking your management techniques are, you must still have a sales …

Posted in Blog, Marketing Strategy, Small Business, Web Marketing Best Practices

Read this Blog

Nicki Gauthier

If Google Was Your SEO Consultant

October 9th, 2012
by Nicki Gauthier

Maile Ohye, Developer Programs Tech Lead at Google, shares SEO essentials for startups in under 10 minutes. In her own words she states: “Everything I’d tell a startup if I had ten minutes as their SEO consultant.” And because I love WMT blog readers so much, in addition to sharing the video below, I provided …

Posted in Blog, Search Engine Marketing Help, Search Engine Optimization, Self Help Marketing Resources, Small Business

Read this Blog