Web Marketing Therapy » Self Help Marketing Resources http://www.webmarketingtherapy.com Marketing Help, Web Marketing Advice, Web Marketing Training Fri, 10 Feb 2012 18:46:44 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Launching Today Lorrie Thomas Teaches Online Marketing Fundamentals on lynda.com http://www.webmarketingtherapy.com/blog/launching-today-lorrie-thomas-teaches-online-marketing-fundamentals-on-lynda-com/ http://www.webmarketingtherapy.com/blog/launching-today-lorrie-thomas-teaches-online-marketing-fundamentals-on-lynda-com/#comments Thu, 08 Dec 2011 18:42:23 +0000 Jennie Jacobs http://www.webmarketingtherapy.com/?p=16278 Web Marketing Related Posts:
  1. Seasons Teachings: Lessons that Get your Biz through the Holidays with Lorrie Thomas
  2. Web Marketing Therapy’s Online Marketing Book Reaches Top Spot in Amazon’s Direct Marketing Category
  3. Author Lorrie Thomas on KCSB-FM Radio
]]> In exciting Web Marketing Therapy News; our very own Lorrie Thomas is launching her Online Marketing Fundamentals course today on lynda.com!

web marketing therapy on lynda.com

The 12 chapter course featured exclusively on lynda.com outlines the fundamentals of online marketing in easy to understand and informational video tutorials. Lorrie rocks the tutorial socks off of me in this super smart and fun course. And just a little FYI: Lorrie was a whopping 8 months pregnant during the filming!

Online Marketing Fundamentals introduces web marketers, web designers, business owners and executives to the world of online marketing, and reviews how the different aspects of a business’ web site can support its marketing goals. Course highlights include information on:

  • Social Media Marketing
  • Search Engine Marketing
  • Content Marketing
  • Online Public relations
  • Business Branding
  • Marketing with Facebook, LinkedIn, and Twitter
  • Email Marketing
  • Social Shopping Marketing with Yelp, Groupon, and Living Social
  • User Experience Optimization
  • Paid Search/Paid Advertising
  • Online Advertising
  • Blogging
  • Web Marketing Strategy and more!

For those of you who do not know yet, lynda.com is a subscription based, online, video tutorial website chock full of amazing education. The lynda.com service is an exceptional value of only $25 a month and features a plethora of fun, easy to learn, video tutorials to help you in many aspects of your techy life!

If you aren’t a lynda.com  member yet you can still get a sneak peak of Lorrie’s course introduction and some other snippets from Online Marketing Fundamentals.

Wild Web Women love lynda.com

The Wild Web Women love lynda.com: Mary Sandor, Lorrie Thomas, Jennie Jacobs, Darla Bea Smith

As a designer,  I love all of the great InDesign and Illustrator tutorials on lynda.com for helping me to quickly learn an underutilized tool or tip in the programs. Another great feature: the Creative Inspirations documentaries on the site. The entertaining series allows you to get insight into the worlds of your favorite artists, photographers and more.

Basically, Web Marketing Therapy loves lynda.com and we think you will too! Check out the course today and let us know what you think about it below in our comments section!

WMT loves lynda.com

Web Marketing Related Posts:

  1. Seasons Teachings: Lessons that Get your Biz through the Holidays with Lorrie Thomas
  2. Web Marketing Therapy’s Online Marketing Book Reaches Top Spot in Amazon’s Direct Marketing Category
  3. Author Lorrie Thomas on KCSB-FM Radio

]]> http://www.webmarketingtherapy.com/blog/launching-today-lorrie-thomas-teaches-online-marketing-fundamentals-on-lynda-com/feed/ 3 Add Bitly to Google Chrome to Save Time http://www.webmarketingtherapy.com/blog/add-bitly-to-google-chrome-to-save-time/ http://www.webmarketingtherapy.com/blog/add-bitly-to-google-chrome-to-save-time/#comments Wed, 30 Nov 2011 22:58:39 +0000 Nicki Gauthier http://www.webmarketingtherapy.com/?p=16261 Web Marketing Related Posts:
  1. Google+ Plus Business Page Review
  2. Google Currents and Flipboard – Learn about Social Magazine Applications
  3. Google Tools – Organize Your Inbox!
]]> Time is precious and every minute and second that can be saved is worth it. I discovered something today that will help me be more efficient with my time. What is it? It is the bitly extension addition to my Google Chrome toolbar. With this tool you can shorten, share and track links with your bitly account, right from your browser!  Check out the nifty screenshot I made (using Jing) to show you how I use it. To add this tool, go here. 

Other benefits:

* Preview metrics and page titles for bitly and bitly Pro links before you click them.
* Receive instant notifications about your trending bitly links.
* Shorten links on Twitter.com with a single click.

Google Chrome and Bitly extension

Web Marketing Related Posts:

  1. Google+ Plus Business Page Review
  2. Google Currents and Flipboard – Learn about Social Magazine Applications
  3. Google Tools – Organize Your Inbox!

]]> http://www.webmarketingtherapy.com/blog/add-bitly-to-google-chrome-to-save-time/feed/ 2 WMT Recaps the New Version of Google Analytics http://www.webmarketingtherapy.com/blog/wmt-recaps-the-new-version-of-google-analytics/ http://www.webmarketingtherapy.com/blog/wmt-recaps-the-new-version-of-google-analytics/#comments Mon, 28 Nov 2011 22:50:48 +0000 Nicki Gauthier http://www.webmarketingtherapy.com/?p=16233 Web Marketing Related Posts:
  1. Get Geeky – Get Google Analytics
  2. The Art of Web Analytics: How to Avoid Analysis Paralysis and Focus on the Metrics that Matter to Your Business
  3. Join Us For “Power Half-Hour”: Online Tutorial on “The Power of Web Analytics”, September 8th 12pm PST
]]> You might have noticed the new version of Google Analytics which is currently being rolled out. Google Analytics v5 will become the default for all users over the next few weeks. Google will also be simultaneously rolling out the report email scheduler and PDF export. The new version of Analytics provides three significant enhancements:

I. A redesigned Google Analytics platform to enable major new functionality
II. A streamlined interface to make it easier to get to the information you want
III. Improved report performance for faster reports
In addition to a redesigned interface that makes it even easier to explore your data, you’ll also notice some significant new features:

New Version of Google Analytics

1. Google Analytics Real-Time Real-Time reporting shows you what’s happening on your site – right now! The reports are updated continuously and each pageview is reported seconds after it occurs on your site. You’ll find Real-Time reports in the ‘Home’ tab.

2. Multi-Channel Funnels See which channels your customers interacted with during the 30 days prior to converting or purchasing. Conversion path data includes interactions with many media channels, including clicks from paid and organic searches, affiliates, social networks, and display ads. Video demo and Usage guide

More and more, visitors are using mobile devices to browse the web. Mobile reports in the new version of Google Analytics help you understand how mobile visitors are interacting with your site. You can even see which mobile devices your visitors use and optimize for those devices.

Flow Visualization is a beautifully designed and highly sophisticated tool for graphically showing how visitors navigate through your site. We’ve completely re-imagined and redesigned the navigation tools available in the old version of Google Analytics. Video demo and Usage guides for Visitor Flow, Goal Flow

Need to check something in the old version? Look in the top right corner of Google Analytics and you’ll see a link for Old Version. (Please note, that the old version will only be available until early next year.)

Want help adjusting to the new version? Contact WMT for Google Analytics support to setup a benchmark report or contact the the Google Analytics Help Center.
Happy Analyzing,
Data Diva

Web Marketing Related Posts:

  1. Get Geeky – Get Google Analytics
  2. The Art of Web Analytics: How to Avoid Analysis Paralysis and Focus on the Metrics that Matter to Your Business
  3. Join Us For “Power Half-Hour”: Online Tutorial on “The Power of Web Analytics”, September 8th 12pm PST

]]> http://www.webmarketingtherapy.com/blog/wmt-recaps-the-new-version-of-google-analytics/feed/ 2 Social Media Magazines – Google+, Facebook, Twitter and LinkedIn http://www.webmarketingtherapy.com/blog/social-media-magazines-google-facebook-twitter-and-linkedin/ http://www.webmarketingtherapy.com/blog/social-media-magazines-google-facebook-twitter-and-linkedin/#comments Mon, 07 Nov 2011 13:24:44 +0000 Kelly Kohen http://www.webmarketingtherapy.com/?p=16098 Web Marketing Related Posts:
  1. Social Media Marketing Class: Learn Facebook, Twitter, and New Social Network Gink
  2. Social Media Marketing Content Do’s and Don’ts
  3. Social Media Networking: What Does Ashton Kutcher’s Twitter-Triumph Over CNN Mean For Your Business?
]]> One of the Wild Web Women’s Marketing Girl Crushes is Mari Smith.  Fast Company dubbed Mari “The Pied Piper of the Online World” in 2008 and she has continued to be a mover and shaker in the social media marketing world.  I have learned so much from her blog,  where she covers all things social media and look forward to reading her newly released book, “The New Relationship Marketing”!

So, when I saw that Mari was involved in a magazine project that covers the four big social media platforms, Google+, Facebook, Twitter and LinkedIn, I was EXCITED, to say the very least!  I haven’t had a chance to read them cover to cover, but Mari describes each of them as original content offering “great tips, ideas, and strategies from thought leaders, industry specialists, and bloggers from all walks of life!”   I don’t know how I missed these before today, but didn’t want to wait to read them before I passed on the great news to you!  I have skimmed the Facebook mag and it look s FAB!

Choose your “weapon” and dive right in to the following magazines and file this one under “Self Help!”!  Thanks Mari!

Let me know what you think-Which one is your favorite?  Which article has the best tips?  Which article inspired you to jump online and make immediate changes?

HAPPY READING!

Web Marketing Related Posts:

  1. Social Media Marketing Class: Learn Facebook, Twitter, and New Social Network Gink
  2. Social Media Marketing Content Do’s and Don’ts
  3. Social Media Networking: What Does Ashton Kutcher’s Twitter-Triumph Over CNN Mean For Your Business?

]]> http://www.webmarketingtherapy.com/blog/social-media-magazines-google-facebook-twitter-and-linkedin/feed/ 0 Web Marketing Therapy’s Online Marketing Book Reaches Top Spot in Amazon’s Direct Marketing Category http://www.webmarketingtherapy.com/blog/technologies/web-marketing-therapys-online-marketing-book-reaches-top-spot-in-amazons-direct-marketing-category/ http://www.webmarketingtherapy.com/blog/technologies/web-marketing-therapys-online-marketing-book-reaches-top-spot-in-amazons-direct-marketing-category/#comments Tue, 27 Sep 2011 19:13:49 +0000 Jennie Jacobs http://www.webmarketingtherapy.com/?p=15795 Web Marketing Related Posts:
  1. Web Marketing Therapy – Not Just For Therapists
  2. Launching Today Lorrie Thomas Teaches Online Marketing Fundamentals on lynda.com
  3. Smart Marketing Self-Help Book: 30-Minute Social Media Marketing
]]> For those of our readers who have been out of the loop, our own Web Marketing guru Lorrie Thomas wrote a wonderful book about the power of online marketing and how you can harness the awesomeness of the web to boost your organizations marketing potential; The McGraw Hill 36 Hour Guide: Online Marketing. Unsurprisingly the fabulously written, easy to understand book is topping charts. What is surprising, however, is the chart it’s topping is under Amazon’s direct marketing category.

Traditionally direct marketing is described as marketing messages addressed directly to customers in the form of catalog distribution, fliers, outdoor advertising etc. Now, in more recent times, email, mobile messaging and consumer websites have become a part of the marketing approach mix, making marketing professionals, business owners, entrepreneurs and students flock towards online marketing books like The 36-Hour Course to Online Marketing. Direct marketing has previously been viewed as the “buy now!”, product to consumer approach, but the online marketing practices outlined in Thomas’ book flip flop that idea.

In this social media, blogosphere, online driven world, customers and potential customers are now choosing to approach and participate in an organizations marketing collateral because it has something to offer its participants; information or education that is relevant to their needs and desires, not because they are told to!

The 36 Hour Course to Online Marketing’s success in the direct marketing category is a sign of the times. This shift in direct marketing techniques is simply about giving your customers a reason to come to you, because frankly, no one likes that used car salesman pitch.

You can read the official Web Marketing Therapy press release for the Online Marketing Book’s chart topping success on our press page.

Buy the 36 Hour Guide to Online Marketing by Lorrie Thomas here!

Web Marketing Related Posts:

  1. Web Marketing Therapy – Not Just For Therapists
  2. Launching Today Lorrie Thomas Teaches Online Marketing Fundamentals on lynda.com
  3. Smart Marketing Self-Help Book: 30-Minute Social Media Marketing

]]> http://www.webmarketingtherapy.com/blog/technologies/web-marketing-therapys-online-marketing-book-reaches-top-spot-in-amazons-direct-marketing-category/feed/ 0