Web Marketing Therapy

Consolidation of search engines…good, bad or ugly?

February 9th, 2009
by Lorrie Thomas

Recently, Google backed away from a shared advertising agreement with Yahoo. I “got in the ring” with Miguel Salcido of eVisibility in today’s DM News Gloves Off Debate to give my raw opinion (me, opinionated? nooooo?!!) on how consolidation would affect search marketing.
I think that consolidation of search advertising would eliminate competition, ultimately increasing ad …

Posted in Ask the Marketing Therapist, Search Engine Marketing Help, WMT Team News, Web Marketing Tips

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What is Your Website’s “Authentic Sell-Ability”?

January 9th, 2009
by Pamela Sherman

Like-Ability + Trust-Ability + Convince-Ability + Response-Ability = “AUTHENTIC SELL-ABILITY”
Websites that come across as far too pushy are those that lack “Authentic Sell-Ability.” Before customers take action, critical information, a sense of comfort and motivation are needed. Also hindering success, are companies who do not highlight their unique expertise or distinctive value. Failing to …

Posted in Ask the Marketing Therapist, Blog, Free Therapy Advice, Marketing Interventions, On the Couch, Search Engine Marketing Help, Small Business, Social Media, Web Marketing Best Practices, Web Marketing Tips

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All I Want To See is What’s In it for MEeeeee – Google’s SearchWiki

November 26th, 2008
by Lorrie Thomas

As most of our readers know, the wild web women team are total Google Girls. And just when we thought we had it all, this week we learned about Google’s new SearchWiki tool that allows you to “make search your own”. It’s nerdy cool…
I like to call this “all I want to see is what’s in …

Posted in Addictions, Obsessions, Search Engine Marketing Help, She-Geek Web Words, Technologies, Tools

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Beware of loser SEM sales pitch emails

October 21st, 2008
by Lorrie Thomas

I periodically get clients that forward me emails like the one below (the message below was a *real* email) and ask “should we look into this?” When I get these forwards, I want jump on my web marketing therapy couch and get all nusto like Tom Cruise on Oprah!
Small business owners – when you get emails …

Posted in Free Therapy Advice, Search Engine Marketing Help, Web Marketing Tips

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Your business card doesn’t work anymore without the web

October 18th, 2008
by Lorrie Thomas

I had one of those weekends where I swore I would turn my marketing brain off and just tinker around town, run errands and zen out a little. I slept in, futzed around the house, cooked, nested, went for a run then came home to realize I was out of water (which sucks after …

Posted in Daily Inspiration, Positive Role Models, Search Engine Marketing Help, Small Business, Web Marketing Best Practices

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