Search Engine Marketing Help
Ask the Marketing Therapist – is Flash Trash??
March 4th, 2009
by Lorrie Thomas
I received a great “Ask the Marketing Therapist” question today! Keep reading to get your marketing-savvy thinking caps on! Thank you all for your inquiries, keep posting them on the Web Marketing Therapy Blog or contact us on WebMarketingTherapy.com!
Q. My office is having a rather heated debate over how to optimize a website that’s built entirely in …
SEM Tips for Small Business
February 12th, 2009
by Lorrie Thomas
Search Engine Marketing (SEM) is not just for big business, especially in this time of economic crisis. Small Businesses need to get over thinking small…Small Biz can get BIG with web marketing. In fact, small organizations are rocking the web world with smart search strategy because they are savvy and lack bureaucracy to get things …
Consolidation of search engines…good, bad or ugly?
February 9th, 2009
by Lorrie Thomas
Recently, Google backed away from a shared advertising agreement with Yahoo. I “got in the ring” with Miguel Salcido of eVisibility in today’s DM News Gloves Off Debate to give my raw opinion (me, opinionated? nooooo?!!) on how consolidation would affect search marketing.
I think that consolidation of search advertising would eliminate competition, ultimately increasing ad …
What is Your Website’s “Authentic Sell-Ability”?
January 9th, 2009
by Pamela Sherman
Like-Ability + Trust-Ability + Convince-Ability + Response-Ability = “AUTHENTIC SELL-ABILITY”
Websites that come across as far too pushy are those that lack “Authentic Sell-Ability.” Before customers take action, critical information, a sense of comfort and motivation are needed. Also hindering success, are companies who do not highlight their unique expertise or distinctive value. Failing to …
All I Want To See is What’s In it for MEeeeee – Google’s SearchWiki
November 26th, 2008
by Lorrie Thomas
As most of our readers know, the wild web women team are total Google Girls. And just when we thought we had it all, this week we learned about Google’s new SearchWiki tool that allows you to “make search your own”. It’s nerdy cool…
I like to call this “all I want to see is what’s in …
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