Personal Branding
Personal Branding: You Need More Than Good Work
March 5th, 2013
by Jennie Jacobs
I recently read a small article by Greg Hoy of Cognition, titled Good work isn’t enough. Hoy’s article, written with designers in mind, examines the ability of “good work” to be a wonderful self-promotion tool. However, his message carries weight in the marketing and business world just as much with designers. Hoy shares that …
New Brand Building Course on lynda.com!
August 8th, 2012
by Jennie Jacobs
We are excited to share that we have a new course on lynda.com called Building Your Brand!
You have a brand – but are you in control of your brand? Just released on lynda.com (as of yesterday) is our Wild Web Woman Lorrie Thomas Ross‘ latest online video course called Building Your Brand. Sit back …
Design Education Session: Brand Style Guide
August 1st, 2012
by Jennie Jacobs
Hello Wild Web Friends. I would like to take a moment to introduce to you our new blog series titled Design Education Session. The purpose of these blog posts is to better equip our readers with some basic knowledge of design to better work with your designers, web developers, photographers and art directors. When working …
HARO Be thy Name!
June 29th, 2012
by Darla Bea Smith
My job at Web Marketing Therapy is to help clients look good on the wild web. A huge part of Online Public Relations is finding publications and media sources that fit the niche for what our clients do, sell, teach and or preach. There are many high-level tools that I use to help accomplish this …
The Importance of Design for Great Branding
May 18th, 2012
by Jennie Jacobs
When it comes to branding your organization, design matters. I think many people grasp the idea that branding is about connecting with your client base via an emotional connection/dedication to the brand. However, it is the function of design to bring that connection of customer and brand together. Reading articles on the topic of branding …
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