Paid Search
Adobe Asks: “Does Facebook Advertising Carry Its Weight?”
November 7th, 2012
by Nicki Gauthier
I recently had the opportunity to watch an Adobe AdLens webinar that was about maximizing Facebook ads and Facebook advertising ROI and effectiveness. According to Adobe, ”recent reports suggest that Facebook advertising is not very effective, and when compared to other advertising channels (such as Google SEM and display) provides significantly less value.” Adobe also shared, …
Google AdWords: Optimize Your PPC Landing Pages to Increase Paid Search Advertising Conversions
March 18th, 2010
by treatmentspecialist
Want to boost your pay per click advertising conversions and maximize your Google AdWords spend? Where you direct your users after they click on your ad is a critical element to consider. In addition to your click through rate, the destination URL used in your ads is an important factor in determining your Google quality …
SEO and PPC Lessons Learned from MTV’s Jersey Shore: Snookie and Your Search Engine Visibility
January 28th, 2010
by treatmentspecialist
Confession. I have to admit that I’ve seen MTV’s Jersey Shore on more than one occasion. In fact, the Season 1 Reunion celebrated new levels of meaningless hook-ups, breaks ups, and wasted hair and tanning product that left me traumatized for days. But just when I thought I’d lost too many brain cells, our friends …
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