Blog: From the Couch

An “apple” of healthy web marketing advice a day keeps the organizational growth worries away! This blog dishes out healthy web marketing tips, marketing advice and marketing “tough love” to help empower you with ways to brand, build and boost business. Healthy Marketing = Wealthy Organizations ® Learn, apply, optimize and embrace the wild, wild web!

Kelly Kohen

Featured Wild Web Woman – Jess Weiner, Best Selling Author, Advice Columnist, Media Personality and Self-Esteem Expert (Part Two)

February 6th, 2012
by Kelly Kohen

Good Morning Wild Web Peeps!  What better way to start your Monday morning than with some good ol’ fashion Wild Web Woman inspiration from Jess Weiner!  Jess is living proof that you CAN do what you WANT to do – through support of friends, family and mentors – you just need to dive right in! …

Posted in Blog, Branding, Daily Inspiration, Facebook, LinkedIn, Positive Role Models, Social Media, Social Media Marketing, Wild Web Women, Women in Business

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Jennie Jacobs

Kate Spade Year of Color Campaign – Quality Content Lives On

February 3rd, 2012
by Jennie Jacobs

Content is key when it comes to web marketing. Quality content that educates, entertains and inspires is the type of thing viewers, readers, clients, customers and buyers want. Every day we are bombarded with ads (some research firms estimate somewhere around 5,000 a day) and quite frankly, we’re sick of it. But on the other …

Posted in Blog, Daily Inspiration, Web Marketing Best Practices, Web Marketing Tips

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Kelly Kohen

Featured Wild Web Woman – Jess Weiner, Best Selling Author, Advice Columnist, Media Personality and Self-Esteem Expert (Part One)

February 2nd, 2012
by Kelly Kohen

I virtually met Jess over two years ago, when she contacted Web Marketing Therapy to discuss some changes she wanted to make to her website.  I was so inspired by all of the things that Jess was involved in that I immediately hung up the phone and called Lorrie and said, “We need to work …

Posted in Blog, Branding, Daily Inspiration, Positive Role Models, Social Media Marketing, Wild Web Women, Women in Business

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Lorrie Thomas

Healthy Marketing Reminder – Email Netiquette

February 2nd, 2012
by Lorrie Thomas

I read a great post today by Paul Foster, The Business Therapist on Email Etiquette Reminders.
Marketing isn’t just about advertising -  how you communicate can dictate your credibility and sellability.
Today’s Marketing RX is to read these Email Etiquette Tips for a healthy marketing reminder to present yourself in a way that is on-brand and on-purpose.
Thanks …

Posted in Email Advice, Email Marketing

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Anne Orfila

Honda Super Bowl Commercial “Sneak” Preview: Smart Marketing

February 1st, 2012
by Anne Orfila

The popular car company, Honda, was not so “sneaky” about leaking a commercial that is bound to go down in the history of Super Bowl commercials as one of the best ever (at least in my opinion!) and they sure were smart about how they did it. The commercial was a play on a super …

Posted in Google+, Marketing Strategy, Social Media, Social Media Marketing

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