Web Marketing Video Love from Starbucks - How to Use the Web for Social Good
February 5th, 2010
by Lorrie Thomas
A friend sent this great Starbucks video that compiled singers from 156 countries singing the Beatles’ “All You Need Is Love” song.
The video is the perfect pick me up (I have played it on my computer several times after watching it since the voices are so lovely) and it is a brilliant example of web …
What Do You Stand For? Does Your Marketing Reflect This?
February 2nd, 2010
by Lorrie Thomas
“Those who stand for nothing fall for anything.”
– Alexander Hamilton
When I am wearing my Marketing Therapist “™” hat, I find I have to re-train professional brains who have fallen too hard for slimy sales pitches or “get rich quick” plans. When professionals know who they are and what they stand for (and standing for something …
Marketing Tips for Climbing Out of the Economic Hole on Groundhog Day!
February 2nd, 2010
by Pamela Sherman
Okay, it’s officially mid-winter! Just as the groundhog has to come out of his hole to see how long the winter will be (based on it’s shadow or not), so do we! The folklore and tradition of Groundhog Day was created in large part to fill our need for some kind of weather prediction, to …
Web Marketing Defined
February 1st, 2010
by Lorrie Thomas
When I speak, teach and train various web marketing subjects, I often start sessions by defining the true meaning of web marketing. Since “web marketing” is a phrase that means many things to many people, I wanted to set the record straight to help you apply one of the best forms of marketing correctly to …
SEO and PPC Lessons Learned from MTV’s Jersey Shore: Snookie and Your Search Engine Visibility
January 28th, 2010
by Emilia Doerr
Confession. I have to admit that I’ve seen MTV’s Jersey Shore on more than one occasion. In fact, the Season 1 Reunion celebrated new levels of meaningless hook-ups, breaks ups, and wasted hair and tanning product that left me traumatized for days. But just when I thought I’d lost too many brain cells, our friends …
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