Blog: From the Couch

An “apple” of healthy web marketing advice a day keeps the organizational growth worries away! This blog dishes out healthy web marketing tips, marketing advice and marketing “tough love” to help empower you with ways to brand, build and boost business. Healthy Marketing = Wealthy Organizations ® Learn, apply, optimize and embrace the wild, wild web!

internationalmanofmystery

LISTENING IS A CRUCIAL SKILL IN SOCIAL ARCHITECTURE

August 10th, 2010
by internationalmanofmystery

Over the last week I have worked in Los Angeles with a variety of individuals and entities. The experience has been fascinating AND revealing.
One of the first observations I have is that most entities interacting for the first time with social media marketing truly struggle with the concept that relationship architecture and network analysis MUST …

Posted in Marketing Strategy, Social Media Marketing, Tools

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Lorrie Thomas

Facebook Fans Have More Value than Waving Air Around!

August 9th, 2010
by Lorrie Thomas

I get asked a LOT about the return on investment of social media (Twitter, Facebook, Blogs, LinkedIn, etc).  I usually reply with a healthy reminder that marketing is about making relationships and it is through our content that we:
-Communicate
-Collaborate
-Connect
(all of which help build credibility, visibility and sellability)
However, a colleague who is just a big of …

Posted in Blog

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Lorrie Thomas

Boost Business by Valuing Your Values

August 6th, 2010
by Lorrie Thomas

I was having a lovely dinner conversation with one of my dear friends (who also happens to be a brilliant marketer) and after our glass of wine and shared sushi, we ended up on the topic of values…values as in “what we value personally and professionally”.
I am not one to rub crystals, but I do …

Posted in Ask the Marketing Therapist, Marketing RX, Tough Love

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Kelly Kohen

The Six Secrets to Successful Blogging to Boost Business

August 5th, 2010
by Kelly Kohen

Dream.  Plan.  Profit. That is the idea behind The Scheinfeld Center for Entrepreneurship & Innovation at Santa Barbara City College, where they train entrepreneurs using a comprehensive approach combining theoretical curriculum, practical application, mentoring, counseling, internships, networking, and post-start-up support.
Lorrie was asked to prepare 10 educational webinars for the Scheinfeld Center to support their goals …

Posted in Blog, Blog Babe Tips, Free Therapy Advice, Marketing RX, Marketing that Matters

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Lorrie Thomas

Meaningful Marketing Advice: Web Marketing Needs to Serve FIRST to Sell!

August 2nd, 2010
by Lorrie Thomas

Web Marketing Rx (Meaningful Marketing Advice) for the Week:
USE WEB MARKETING to SERVE FIRST – that is how you will SELL!
Put web marketing pieces together and make execution click with a service-first approach.
Follow social conversations and monitor web statistics to listen, understand and make ongoing optimizations based on what consumers are saying and doing.
Have customer …

Posted in Marketing that Matters, Social Media, Social Media Marketing, Web Marketing Best Practices

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