Web Marketing Therapy

AP Changes “e-mail” to “email” and Why This Should Matter to You

March 31st, 2011
by treatmentspecialist

To “email” or not to “e-mail”?
That is the question. And AP finally has a contemporary answer for us.
The AP Styebook, otherwise known as the journalist’s Bible, has finally updated its guidelines for usage and changed “e-mail” to “email” – losing the antiquated hyphen for the abbreviated term “electronic mail.”
Maybe it’s just the die-hard English-major-nerd slash former journalist in …

Posted in Blog, Email Marketing, Online PR, Social Media

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3 Easy Tips AND Free Web Resources to get Local Online PR Exposure

June 1st, 2010
by foreignwebmarketingcorrespondent

Small businesses don’t have to fork out the big bucks to make themselves known online. The key to attaining successful web marketing is in using the right tools, many of which are 100% FREE. For example, using local online public relations (PR) to generate news and buzz = FREE promotion and exposure. Remember, content is …

Posted in Free Therapy Advice, Local Web Marketing, Marketing Strategy, Marketing that Matters, Online PR, Search Engine Marketing Help, Small Business, Web Marketing Tips

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Fresh Friday morning thoughts for your business

April 30th, 2010
by foreignwebmarketingcorrespondent

Take a moment over your morning coffee (or afternoon joe, comeon, we all need a pick me up sometimes!) to ponder about where your business is at the moment. Don’t panic (or spill your coffee) – no need to analyze your entire business model! Check out this interview: Kelly Cutrone’s Advice for PR Success on Inc.com …

Posted in Blog, Online PR

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The PR Power of PJ PR and PitchEngine

February 9th, 2010
by Lorrie Thomas

I often joke about how our work at Web Marketing Therapy involves “PJ PR” (doing PR in our PJs via the power of the web!) but I am serious about how important it is for organizations to leverage the power of online PR for both credibility and visibility!
WMT has a FREE ebook called PJ PR …

Posted in Online PR

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7 Takeaways From #BDI: Social Media As a Marketing, Branding & Service Platform

January 15th, 2010
by Sarah Caminker

This week, I had the pleasure of attending a seminar in New York City on Social Integration: Harmonizing Social Channels into the Marketing, Communications & Service Platform. The Business Development Institute put on this fantastic event that included case studies and roundtables for social media marketing, PR and communication professionals. Top-notch speakers included:

Michael Mendenhall: CMO, …

Posted in Blog, Entreprenurial Marketing Advice, Marketing Strategy, Online PR, Social Media, Social Media Marketing, Technologies, Twitter

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