Online PR
Start Spreading the News! Online Newsroom Optimization
February 22nd, 2013
by Darla Bea Smith
Part of my work as a PR advisor is to continually expand my Online Public Relations knowledge. To keep current, I took a webinar course on Content Marketing and PR. The course validated a lot of what I know as an online PR expert (that web marketing is where PR’s power lies) but it also …
PR and SEO Go Hand In Hand
January 11th, 2013
by Nicki Gauthier
According to Ken McGaffin from SearchEngineWatch.com,”many people today recognize that search engine optimization (SEO) and public relations (PR) have much to offer each other.” And we 100% agree with him.
McGaffin recently shared a list of “10 Reasons Why Public Relations is a ‘Must-do’ for SEO in 2013“, and here is a quick recap of his …
Online Press Page for Marketing Power
September 4th, 2012
by Lorrie Thomas
I just wrote an article on Web Marketing Today called Creating an Online Press Page that is your marketing prescription for this week.
If you have a press or news page you need to read this to get ideas for optimization and to make sure you are using best practices to get the most marketing power …
Online PR – How to Write a Press Release
August 3rd, 2012
by Lorrie Thomas
Increasing media visibility is a great way for organizations to get in front of customers. What many business leaders don’t know is that they don’t have to hire an expensive public relations firm or wait for the media to notice them to earn media visibility – they can create their own buzz! Today’s web-driven world …
HARO Be thy Name!
June 29th, 2012
by Darla Bea Smith
My job at Web Marketing Therapy is to help clients look good on the wild web. A huge part of Online Public Relations is finding publications and media sources that fit the niche for what our clients do, sell, teach and or preach. There are many high-level tools that I use to help accomplish this …
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