Web Marketing Therapy » Monday Marketing Motivation http://www.webmarketingtherapy.com Marketing Help, Web Marketing Advice, Web Marketing Training Fri, 10 Feb 2012 18:46:44 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Nicki’s Favorite Bloggers http://www.webmarketingtherapy.com/blog/comic-relief/nickis-favorite-bloggers/ http://www.webmarketingtherapy.com/blog/comic-relief/nickis-favorite-bloggers/#comments Sat, 19 Nov 2011 00:00:50 +0000 Nicki Gauthier http://www.webmarketingtherapy.com/?p=16203 Web Marketing Related Posts:
  1. Comic Relief – The Process
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]]> marketing over coffeeThanksgiving is around the corner so I thought I would give a shout out and a “THANK YOU” to my favorite bloggers! I categorized my list of bloggers for you because I rock. Next time you need a break, check out my favorite marketing motivation, creative inspiration, and comic relief bloggers.

Marketing Motivation
Marketing Over Coffee (podcast)
Penelope Trunk
MashableThe Sartorialist
Google (not really a blog however leads me to GREAT bloggers)

Creative Inspiration
The Sartorialist
The Coveteur
The Selby
Apartment Therapy (specifically House Tours)

Comic Relief
Hello Giggles (specifically Molls’ Five Favorite Things of the Week)
The Ellen Show (specifically the Naughty Audience Dancing videos and Bad Paid-For Photos)
Wait, Wait, Don’t Tell Me (podcast)

ANDDD I am thankful for YOU! Thank you readers for reading our blog – we appreciate you! Let me know how we are doing (@NickiG) and PLEASE share your favorite bloggers with us!

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  1. Comic Relief – The Process
  2. Tuesday Top Blog Posts Breakdown
  3. Web Marketing Friday Funny – The World Before the Web

]]> http://www.webmarketingtherapy.com/blog/comic-relief/nickis-favorite-bloggers/feed/ 0 Social Media Magazines – Google+, Facebook, Twitter and LinkedIn http://www.webmarketingtherapy.com/blog/social-media-magazines-google-facebook-twitter-and-linkedin/ http://www.webmarketingtherapy.com/blog/social-media-magazines-google-facebook-twitter-and-linkedin/#comments Mon, 07 Nov 2011 13:24:44 +0000 Kelly Kohen http://www.webmarketingtherapy.com/?p=16098 Web Marketing Related Posts:
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]]> One of the Wild Web Women’s Marketing Girl Crushes is Mari Smith.  Fast Company dubbed Mari “The Pied Piper of the Online World” in 2008 and she has continued to be a mover and shaker in the social media marketing world.  I have learned so much from her blog,  where she covers all things social media and look forward to reading her newly released book, “The New Relationship Marketing”!

So, when I saw that Mari was involved in a magazine project that covers the four big social media platforms, Google+, Facebook, Twitter and LinkedIn, I was EXCITED, to say the very least!  I haven’t had a chance to read them cover to cover, but Mari describes each of them as original content offering “great tips, ideas, and strategies from thought leaders, industry specialists, and bloggers from all walks of life!”   I don’t know how I missed these before today, but didn’t want to wait to read them before I passed on the great news to you!  I have skimmed the Facebook mag and it look s FAB!

Choose your “weapon” and dive right in to the following magazines and file this one under “Self Help!”!  Thanks Mari!

Let me know what you think-Which one is your favorite?  Which article has the best tips?  Which article inspired you to jump online and make immediate changes?

HAPPY READING!

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  2. Social Media Marketing Content Do’s and Don’ts
  3. Social Media Networking: What Does Ashton Kutcher’s Twitter-Triumph Over CNN Mean For Your Business?

]]> http://www.webmarketingtherapy.com/blog/social-media-magazines-google-facebook-twitter-and-linkedin/feed/ 0 Thank You Steve Jobs http://www.webmarketingtherapy.com/blog/motivational-quotes-from-steve-jobs/ http://www.webmarketingtherapy.com/blog/motivational-quotes-from-steve-jobs/#comments Thu, 06 Oct 2011 18:28:10 +0000 Nicki Gauthier http://www.webmarketingtherapy.com/?p=15895 Web Marketing Related Posts:
  1. Blogging for Jobs or Customers?
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  3. Inspiration: Life is a Series of Commencements and New Beginnings!
]]> Thank you Steve Jobs. You were a passionate leader, innovator, and an inspiration to us all.

Motivational quotes from Steve Jobs. Remembering a brilliant man.

~ “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”
– Businessbrief.com

~ “Click. Boom. Amazing!”
– Macworld keynote 2006 via MacStories.net

Steve Jobs Motivational QuotesRemembering Steve Jobs

~ “Do what you love to do. Find your true passion. Make a difference. The only way to do great work is to love what you do.”
– Businessbrief.com

~ “Start small, think big. Don’t worry about too many things at once. Take a handful of simple things to begin with, and then progress to more complex ones. Think about not just tomorrow, but the future. Put a ding in the universe.”
– Businessbrief.com

~ “Be entrepreneurial. Look for the next big thing. Find a set of ideas that need to be acted upon quickly and decisively and jump through that window. Sometimes the first step is the hardest one. Just take it. Have the courage to follow your heart and intuition.”
- Businessbrief.com

~ “That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works”
– New York Times, The Guts of a New Machine, 2003

~ “Quality is more important than quantity. One home run is much better than two doubles.”
– Businessweek

~ “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”
- Steve Jobs’ Stanford Commencement Address

Web Marketing Related Posts:

  1. Blogging for Jobs or Customers?
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  3. Inspiration: Life is a Series of Commencements and New Beginnings!

]]> http://www.webmarketingtherapy.com/blog/motivational-quotes-from-steve-jobs/feed/ 4 Is your Marketing Collateral boosting your Professional Self-Esteem? http://www.webmarketingtherapy.com/blog/daily-inspiration/is-your-marketing-collateral-boosting-your-professional-self-esteem/ http://www.webmarketingtherapy.com/blog/daily-inspiration/is-your-marketing-collateral-boosting-your-professional-self-esteem/#comments Mon, 11 Jul 2011 15:00:13 +0000 Lorrie Thomas http://www.webmarketingtherapy.com/?p=15365 Web Marketing Related Posts:
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  2. Marketing Diagnosis: Projecting Sales Responsibility onto Web Technology
  3. Business Success: Questions for Boosting Your “CUSTOMER I.Q.”
]]> The way you see yourself will determine how people see you. - Paulo Coelho

I read this quote on the Radiant Organizing blog and took a minute to ponder this from a mental self-image perspective, then quickly turned it into a marketing lesson (Oh, don’t act surprised, I breathe marketing…can’t help it!)

Just as the way we see ourselves will shift the way we are seen by others (ties into the law of attraction) this brilliant quote by brilliant Paulo Cohelo who wrote the brilliant book The Alchemist, there is a brilliant web marketing lesson here….

Your marketing collateral is part of your professional self-esteem – it needs to say that you mean business.  When you hand out your business card or people visit your website, read a brochure, read your blog, follow your tweets, etc – ALL OF THIS NEEDS TO PROJECT YOUR SELF ESTEEM.

In business, we want winners surrounding us.  You convey this live and with your online marketing collateral and even print items!  If your marketing collateral is dated, has spelling errors, is inconsistent in look/feel/message, it conveys a negative self-esteem message.  I am not saying you need to spend a ton on marketing design, but you do need to INVEST in marketing collateral that exudes confidence….and fix collateral that sends a low-self-esteem message.

believe you can, believe you can’t, either way, you’re right -Henry Ford

Your professional face (a la your marketing materials) need to say (all of them) that you are worth believing in.  If you would like a healthy marketing assessment, let me know by posting here or contacting us via email.

Healthy Marketing = Wealthy Organizations!

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  2. Marketing Diagnosis: Projecting Sales Responsibility onto Web Technology
  3. Business Success: Questions for Boosting Your “CUSTOMER I.Q.”

]]> http://www.webmarketingtherapy.com/blog/daily-inspiration/is-your-marketing-collateral-boosting-your-professional-self-esteem/feed/ 2 The Power of C.O.U.P.L.E.ing for Personal and Professional Success http://www.webmarketingtherapy.com/blog/control-issues/the-power-of-c-o-u-p-l-e-ing-for-personal-and-professional-success/ http://www.webmarketingtherapy.com/blog/control-issues/the-power-of-c-o-u-p-l-e-ing-for-personal-and-professional-success/#comments Mon, 02 May 2011 01:33:49 +0000 Lorrie Thomas http://www.webmarketingtherapy.com/?p=14889 Web Marketing Related Posts:
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]]> Before I take a week off to embrace the closure of a single “me” life to a married “we” life (as a new wife!), I thought it would be appropriate to leave a post reminding us all about ways to maximize relationships – both personally and professionally.

Relationships are everything.

I credit any success I have as a businesswoman, teacher, author and speaker to this.  I also credit this to being a team member, service-provider to organizations, friend, sister and partner.  I’ve invested a lot of time to reflect on how I met friends, clients, my wonderful Web Marketing Therapy team mates, how I have built my business and watched my passionate professional clients build theirs.  As I define my role models – folks who have rich lives both personally and professionally, there is always one common thread for success:  ”getting relationships”.

You don’t have to be an extrovert to be good at relationships, you just need to know how to “get” relationships (as in making them and growing them).  HOW this is done will vary for each and every one of you.  As I wrote in my book about marketing, there is a fun success equation that I call C.O.U.P.L.E.ing that is applicable for both personal and professional success.  Let this be a good source of motivation to work and live smart (not hard) so you do what you like and like what you do!

The Power of C.O.U.P.L.E.ing for Personal and Professional Success:

Commitment: Let’s face it, relationships take work.  Not painstaking work (ideal relationships should be pleasurable vs. painful) but dedication to stay the course.  We need to show that we’ll go the distance – trust is not granted overnight.  Let’s say you close a new client or get new web purchases (or any new type of relationship, date, whatever).  Once that first connection happens, YOU AREN’T DONE!  Commitment to following up, staying in touch and keeping the love alive is a must.  Commitment is about connections without demanding a payoff (anyone who is a parent personally understands this). Slow and steady wins the relationship race.  Personal or professional, relationship making is a journey, NOT a destination.  And it takes two to tango.  You can’t force a relationship if the energy is not coming from the other direction.
___
Outreach: Relationships don’t happen passively.  We have to reach out to get the wheels in motion.  Relationships are not just from one source either – it can come from a variety of venues, alliances, communications or networks.  Outreach also means looking for partners that you may collaborate with to amplify your message.  Think about fundraising.  Do donors wake up one day and say, “I am dying to give my money to some nonprofit today!  Let me go find one!”  (uh, unlikely)  Instead, it takes reminders of the value of where donations go, events, calls, lunches, etc.  Passive outreach = passive results.  No need to be a used car salesperson (that is old school outreach), just get in the habit of outreaching.  Call, text or Facebook a friend. Tell your loved ones that you love them or were just thinking about them.  Check in with a client “just because”.  Do a meaningful blog post or email (you get the idea…just do SOMETHING!)
___
Understanding: Understanding is everything in relationships.  Understanding doesn’t mean you have to agree with a spouse or a client, but if you can just put yourself in their shoes to UNDERSTAND where they are coming from, your service will improve as well as your communication (which equals better relationship results!).  Try understanding the relationship from the other partner’s points of view. What do they want? What problems can you help them solve? Why do you think they feel the way they feel?  Often, they simply want to be heard and UNDERSTOOD. Understanding what they want and getting good at listening will lead to a symbiotic relationship (and expedite problem solving).  My favorite tip:  When you just don’t get where the other party is coming from try: “Help me understand_____” as the conversational lead in.  This has no judgement involved and helps get right to the heart of understanding.
___
Passion: Believe in yourself as a person, professional, as an owner or participant in an organization and how you/it can help people. Get excited about the possibilities and use your authentic voice to share your value and values and help people. Passion is contagious and engaging.  Passion is purpose.  This drives the energy of our heart and can move mountains to enhance personal and professional relationships.  Nail your WHY (click those previous words to watch a mind changing video!)
___
Love: We can’t have long-lasting relationships without love, can we?  Love doesn’t have to be sloppy drippy puppy romantic love, but some love’s gotta be there.  I see professionals who want to boost their business but they don’t love their jobs or they don’t attract ideal clients (so they don’t love the people they work with).  When I see this I diagnose disaster.  Put some heart in the art (and science like email, social media, etc) of your relationship work to make it work wonders. In my industry (marketing, which I LOVE) many professionals think marketing means buying ads and sending lots of emails to build traffic and sales.  WRONG. Marketing means loving your customers instead (then mindfully using tools like ads, etc to connect and make relationships with them). If you care about the other person/company/work/etc, it will show. If you don’t, this will also show.  If you lack love in any areas of life, try to understand why and clean house so your energy goes to what (and whom) you love. I can honestly say that I love writing, teaching, running Web Marketing Therapy and working with my team mates.  I LOVE our clients – their unique abilities, their entrepreneurialism, their services, products, professionalism and integrity.  I also attract ideal clients to my company because we are clear on WHY we are in business (our WHY is to support passionate professionals by taking the overwhelm out of marketing so they can invest in health marketing solutions) so sales are closed with people who are an ideal match.  **This same “ideal client” concept translates to relationships.  If we aren’t clear on what we want in friends or romantic partners, we can’t attract that!**
___
Effort: Healthy relationships require making management effort. Little things like making regular updates, being present, sharing your appreciation for clients & coworkers are little gestures that pay off big-time. A one time gym visit will not get you in shape, but little efforts repeatedly will – same goes relationships personal and professional!  Nothing in life is free, but with effort towards relationships that matter…well, wheeeeee!

Ready for win-win success in relationships?  Get ready to power C.O.U.P.L.E.!

Success is not about what we know, it’s WHO we know.

Take inventory on your ideal clients (the ones who are a pleasure to work with…identify why and put more energy into those relationships). Relationships that you want to have but do not have?  Look critically at why and make steps to change that. Evaluate your personal relationships too (friends, family, community).  Do you have relationships that fuel you?

I’m off to unplug as I recharge into new married life this week – as I do, I am grateful for all of the amazing people I know personally and professionally.

Virtual Marketing Hugs!

Lorrie Thomas, Wild Web Woman and The Marketing Therapist

Lorrie Thomas, Wild Web Woman and The Marketing Therapist

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  2. Listen to Wild Web Women Podcast: Personal and Professional Growth with Amy Parmenter
  3. Know what you want

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