Marketing that Matters
Web Marketing Therapy Presents: Hierarchy of Marketing Needs
July 26th, 2011
by Jennie Jacobs
Web Marketing Therapy has been diving deep into the psyche of great marketing these days and educating our readers on what it can do for your organization. Recently we introduced our Hierarchy of Brand Needs, a comprehensive infographic that communicated the importance of great branding and how a brand can mean better business for your …
Web Marketing for Earth Day – Recycle Content!
April 22nd, 2011
by Lorrie Thomas
Recycling is not only good for people and planet, but it is also great to remember as you execute on marketing. So many professionals go out and waste energy and resources creating new marketing materials when the ones that are geared to work best are the ones that you already have!
In honor of Earth Day, …
Marketing Therapy – Nail Your WHY
April 21st, 2011
by Lorrie Thomas
If you want to make your marketing meaningful, matter AND pay then keep reading.
So many leaders work from the outside in…I hear a lot of “we do/make/sell ______” versus getting to the heart of marketing – the WHY you do what you do. People buy what you sell not because of what it is, it …
Marketing Tough Love: Making Time for Web Marketing
April 12th, 2011
by Lorrie Thomas
“I don’t have time to do web marketing” is one of the most common issues business owners, marketing professionals and entrepreneurs bring to the therapy couch.
I tried for days to come up with something nice and sweet to say to help inspire readers but the warm fuzzy approach never came. So you get the tough …
The Eight Success Skills for Top Marketers
March 24th, 2011
by Lorrie Thomas
Alina Dizik, a writer for FINS Sales & Marketing wrote a great career strategies article called The Eight Skills for Top Marketers. She interviewed marketing professionals (I was really excited to be one of the interviewees!) and gathered her advice into these eight tips below.
1. Know What’s Hot
2. Understand Software
3. Stay Flexible
4. Understand Data From …
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