Marketing that Matters
Personal Branding: You Need More Than Good Work
March 5th, 2013
by Jennie Jacobs
I recently read a small article by Greg Hoy of Cognition, titled Good work isn’t enough. Hoy’s article, written with designers in mind, examines the ability of “good work” to be a wonderful self-promotion tool. However, his message carries weight in the marketing and business world just as much with designers. Hoy shares that …
Working Hard on Marketing Does Not = Working All the Time
February 18th, 2013
by Lorrie Thomas
Marketing requires a combination of creativity, motivation and effort. Whether I am doing my own marketing or helping clients manage their marketing, I find that if any of the three pieces above are missing then there is a break in the process.
I went for a short run on the beach today …
Holiday Web Marketing Tips
December 12th, 2012
by Lorrie Thomas
Happy Holidays (or shall I say Holi-DAZE!!??)
I recently shared a blog post on lynda.com – three simple online holiday marketing tips.
If you are looking for easy ways to make your marketing matter this season, take time to read my post!
Virtual marketing hugs,
The Marketing Therapist
Breast Cancer Awareness Month – Get Involved
October 12th, 2012
by Nicki Gauthier
As most of you know, October is National Breast Cancer Awareness Month. The WMT team wanted to do our part to spread awareness and encourage everyone to stay informed. In years past, our company donated 1% of our gross annual sales to the Breast Cancer Fund. Making a donation is absolutely one way to help, …
Marketing Yogi Tips from Lululemon
May 23rd, 2012
by Nicki Gauthier
In order to become a Marketing Yogi, one must meditate on strategy, stretch for their current customers and target market, and inhale and exhale branding and communication best practices. Here are Marketing Yogi examples from Lululemon to help guide you through your marketing meditation practice. (In no particular order.)
1. They use humor to engage and entertain. Watch their …
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