Web Marketing Therapy

TRANSMEDIA, ONDEMAND AND THE POWER OF LISTENING TO AUDIENCES

August 15th, 2010
by internationalmanofmystery

Combining research from tools like Recorded Future, the world’s first temporal analytics engine and Radian6, a leading social media/network monitoring solution, media companies now have the opportunity to LISTEN to audiences that have OPTED OUT of traditional marketing channels and are OPTING INTO new, socially chosen/recommended channels. They then are able to match valuable information from conversations in the social fabric of the internet WITH market trends and probable future events to create product/service/content offerings with previously un-paralleled precision. Existing portfolios of content may be re-purposed into countless monetizable and USER-GENERATED interactive communities.

Posted in Marketing Strategy, Social Media Marketing

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Ask the Marketing Therapist – How To Max Your Social Media

August 12th, 2010
by foreignwebmarketingcorrespondent

Q: I’ve jumped on the social media bandwagon, but there’s so many to chose from. Facebook, Twitter, Flickr, LinkedIn – how do I maximize my social media to work for me and my customers?
A. Great question and thanks for asking it. You are not alone in wondering what to do with all the social …

Posted in Ask the Marketing Therapist, Free Therapy Advice, Marketing Strategy, Social Media, Social Media Marketing, Web Marketing Tips

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LISTENING IS A CRUCIAL SKILL IN SOCIAL ARCHITECTURE

August 10th, 2010
by internationalmanofmystery

Over the last week I have worked in Los Angeles with a variety of individuals and entities. The experience has been fascinating AND revealing.
One of the first observations I have is that most entities interacting for the first time with social media marketing truly struggle with the concept that relationship architecture and network analysis MUST …

Posted in Marketing Strategy, Social Media Marketing, Tools

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FIRMLY WITHIN A RENAISSANCE OF EXPRESSION

August 1st, 2010
by internationalmanofmystery

The logos of the soul, psychology, implies the act of traveling the soul’s labyrinth in which we can never go deep enough. ~ James Hillman
Social networks are images of this labyrinth and virtual activities are just a fraction of the myriad activities occuring within the intangible fabric of the collective human psyche. Humanity has increasing evidence through …

Posted in Marketing Strategy, Social Media

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Social Media Checklist

July 28th, 2010
by Kelly Kohen

Last month Lorrie was featured as a global panelist on JWT’s “Social Media Checklist Report“, which is a great read and offers multiple case studies, but I have to admit that this clever cartoon version on YouTube is right up my alley (not to mention my toddler loved watching it too-bonus for cross generational appeal!).
JWT illustrates 12 Steps …

Posted in Blog, Entreprenurial Marketing Advice, Marketing RX, Marketing Strategy, Social Media Marketing

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