Marketing Strategy

7 Takeaways From #BDI: Social Media As a Marketing, Branding & Service Platform

January 15th, 2010
by Sarah Caminker

This week, I had the pleasure of attending a seminar in New York City on Social Integration: Harmonizing Social Channels into the Marketing, Communications & Service Platform. The Business Development Institute put on this fantastic event that included case studies and roundtables for social media marketing, PR and communication professionals. Top-notch speakers included:

Michael Mendenhall: CMO, …

Posted in Blog, Entreprenurial Marketing Advice, Marketing Strategy, Online PR, Social Media, Social Media Marketing, Technologies, Twitter

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Make Your Marketing Matter – Hire a Great Team

January 11th, 2010
by Lorrie Thomas

Healthy marketing stems from having a strong foundation including:
-smart marketing messaging
-clear sales value
-useful marketing collateral (website, emails, brochures, etc.)
-ability to create solid relationships
My marketing advice was inspired by a common pattern I see in small business owners, entrepreneurs and marketing professionals – professionals who get too caught up in “I can do it all myself” …

Posted in Ask the Marketing Therapist, Entreprenurial Marketing Advice, Marketing Strategy, Monday Marketing Motivation, Small Business

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Marketers do Not Plan to Fail, they Fail to Plan

January 5th, 2010
by Lorrie Thomas

A goal without a plan is just a wish.
~ Antoine de Saint Exupery
I just caught myself closing an email today with one of my common Marketing Therapy-isms….”great ideas are only great if they are executed brilliantly.”
I am a huge believer in marketing momentum (aka getting things done) and I am a proud web marketer who …

Posted in Marketing Interventions, Marketing RX, Marketing Strategy, Motivational Marketing Quotes, Web Marketing Tips

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How to Avoid Critical Email Marketing Mistakes

December 31st, 2009
by Sarah Caminker

In our world of mass information, email marketing can be both a challenge and a boon. Despite the new social media age, email marketing is still a quick and cost-effective way to reach out to your target audience. Yet, all too often we see talented professionals with outstanding services to offer- but are not approaching …

Posted in Blog, Email Advice, Email Marketing, Free Therapy Advice, Marketing Strategy, Social Media Marketing

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The 2009 Reference Guide: 99 Best Social Media & PR Blog Posts

December 22nd, 2009
by Sarah Caminker

I stumbled upon this article yesterday on Twitter and thought our wild web people would be intrigued by this compilation of blog posts. Adam Vincenzini of The Comms Corner selected the 99 Most Useful Social Media and PR Blog Posts of 2009. He breaks them down into the following categories: general social media, Twitter, PR, …

Posted in Blog, Marketing Strategy, Online PR, Social Media, Social Media Marketing, Tools, Twitter

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