Web Marketing Therapy

AIDA for Web Marketing – Not Just AIDA For Opera Fans

July 7th, 2011
by extremewordmakeoverartist

A business professional asked me the other day if I knew what AIDA was. Being Italian, I replied, “opera, by Giuseppe Verdi, (and now Elton John) of course.” Well, that was ONE answer, but AIDA has business and marketing meaning too. Here is a healthy dose of web marketing to help you focus and market …

Posted in Blog, Free Therapy Advice, Marketing Strategy

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Marketing Therapy- Hierarchy of Brand Needs

July 5th, 2011
by Jennie Jacobs

In the wild (and wonderful!) marketing world, you never stop hearing about branding. The reason is simple, branding is your business’s face. Literally. Ok, well, maybe not literally but most often it is the first thing people see, it is the look and feel of your organization.
A brand is more than aesthetics: Branding shows potential …

Posted in Blog, Entreprenurial Marketing Advice, Marketing Strategy, Self Help Marketing Resources, Web Marketing Best Practices, Web Marketing Mantra, Web Marketing Resources, Web Marketing Tips, Website Design

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Four Part Online Web Marketing Webinar Series

June 29th, 2011
by Kelly Kohen

Lorrie Thomas recently partnered with Zoomerang for a four part Online Marketing Webinar series. With close to 1500 registrants for each webinar, I think it’s safe to say that people are interested in learning all they can about online marketing! The topics were voted on by Zoomerang customers and each one seemed to resonate with …

Posted in Ask the Marketing Therapist, Blog, Email Marketing, Free Therapy Advice, Marketing RX, Marketing Strategy, Self Help Marketing Resources, Social Media Marketing, Web Marketing Best Practices, Web Marketing Tips

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Hispanic Marketing and Importance of Social Media

June 28th, 2011
by marketingfirecracker

Do the numbers matter? Which numbers am I talking about?
The large population of Hispanics in the U.S. And YES, they do matter because we account for a very lucrative and fantastic consumer market share.
Whether or not we target the Hispanic population directly, it is clear that we MUST pay attention to the important role they …

Posted in Blog, Facebook, Marketing Strategy, Marketing that Matters, Mobile Marketing, Social Media, Social Media Marketing, Twitter

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Focus Your Marketing on Educating Customers

May 27th, 2011
by Kelly Kohen

Lorrie Thomas, aka The Marketing Therapist, wrote an article for Web Marketing Today called Focus Your Marketing on Educating Customers. Simply put, integrating an educational aspect into your overall web marketing is one of the most powerful ways to make a marketing impact!
By keeping these three simple tips in mind, you can easily add education into your markEDing …

Posted in Ask the Marketing Therapist, Blog, Free Therapy Advice, MarkEDing, Marketing RX, Marketing Strategy, Multitasking Marketing, Social Media Marketing

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