Marketing Strategy
Web Marketing Therapy’s Online Marketing Book Reaches Top Spot in Amazon’s Direct Marketing Category
September 27th, 2011
by Jennie Jacobs
For those of our readers who have been out of the loop, our own Web Marketing guru Lorrie Thomas wrote a wonderful book about the power of online marketing and how you can harness the awesomeness of the web to boost your organizations marketing potential; The McGraw Hill 36 Hour Guide: Online Marketing. Unsurprisingly the …
Reasons To Consider a Mobile Website
September 26th, 2011
by Lorrie Thomas
Web Marketing Therapy has been geeking out a lot lately building mobile websites for our clients. NOTE: I am not talking apps (like games, etc) but sites that work better on a mobile browser. More people are using their smart phones than ever before, so you may want to consider adding a mobile website to …
Photos & Video Can Boost Your Social Media Marketing Campaign
September 22nd, 2011
by Amy Dunn
Unless you have been living under a rock, you know how popular photo/video sharing is. It is so popular in fact, there are dozens of sites devoted to just sharing images: Flickr, YouTube, Vimeo, Picasa, PhotoBucket to name a few. Here are some interesting stats regarding image sharing:
The average American Internet user watches 30 minutes …
Combining Traditional and New School Rules for Marketing
September 14th, 2011
by Jennie Jacobs
Recently I had the chance to watch my colleague at WMT (wild web woman Lorrie Thomas Ross) speak at a local event for business executives on the topic of traditional and new marketing rules for increasing money and your business success. Specifically the talk was titled “Double Your Money Marketing with Traditional & New Rules …
Reach Relevant Industry Professionals with LinkedIn Advertising
August 31st, 2011
by Amy Dunn
I spent some time recently researching LinkedIn advertising options, and quickly realized that promoting your company’s profile or webpage on LinkedIn could be well be worth your time.
I was happy to learn the process is very similar to Facebook advertising (you create a campaign, set a budget and target your reach). Like Facebook advertising, …
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