Marketing Strategy
International Web Marketing: Some Facts and Tips
May 29th, 2009
by Pamela Sherman
Our team of marketers at WMT is a pretty diverse and fun group, in areas of specialty as well as cultural heritage. I think it’s one of our greatest attributes. Not only does it enrich our work environment; but, it also helps clients as they prepare to enter a diverse and international marketplace.
Recently, I’ve discovered …
Why Blog? I’ll Tell You Why!
May 19th, 2009
by Anne Orfila
Are you a blogger or a blogeader? Hey, I just made up the word “blogeader” (“blog” + “reader”) – cool new portmanteau (see this past post for definition of that fancy word!)!
Our world is ruled by blogs. We use them for everything – to read concert reviews, to find the best deal on door knobs, to be alerted …
One site fits all?
May 12th, 2009
by Lorrie Thomas
As organizations evolve, so do their websites…
But does one site fit all?
(Yes, I admit to feeling a little “Carrie Bradshaw of Web Marketing” as I type this)
Organizations have all shapes and sizes of target markets, products and services. I challenge you to critically evaluate who you are, what you do and who you serve…then look …
Inspiration from Paul Newman
May 4th, 2009
by Kaili Hawley
One of my favorite actors of all time is Paul Newman, I first saw him in Cat on a Hot Tin Roof when I was about thirteen and immediately fell in love. I watched that tape until it fell apart and over the years I have learned little tidbits about Mr. Newman and have watched …
Viral Marketing for Rock Stars!
May 1st, 2009
by Kelly Kohen
When I first met my husband, he lived with five guys that made up a popular local band, Thriving Ivory. They had been close to record deals multiple times over the years, but something always fell through for them. They continued to play to crowds headlining in California clubs and opening up for Hootie and …
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