Marketing Strategy
Why Blog? I’ll Tell You Why!
May 19th, 2009
by Anne Orfila
Are you a blogger or a blogeader? Hey, I just made up the word “blogeader” (“blog” + “reader”) – cool new portmanteau (see this past post for definition of that fancy word!)!
Our world is ruled by blogs. We use them for everything – to read concert reviews, to find the best deal on door knobs, to be alerted …
One site fits all?
May 12th, 2009
by Lorrie Thomas
As organizations evolve, so do their websites…
But does one site fit all?
(Yes, I admit to feeling a little “Carrie Bradshaw of Web Marketing” as I type this)
Organizations have all shapes and sizes of target markets, products and services. I challenge you to critically evaluate who you are, what you do and who you serve…then look …
Inspiration from Paul Newman
May 4th, 2009
by Kaili Hawley
One of my favorite actors of all time is Paul Newman, I first saw him in Cat on a Hot Tin Roof when I was about thirteen and immediately fell in love. I watched that tape until it fell apart and over the years I have learned little tidbits about Mr. Newman and have watched …
Viral Marketing for Rock Stars!
May 1st, 2009
by Kelly Kohen
When I first met my husband, he lived with five guys that made up a popular local band, Thriving Ivory. They had been close to record deals multiple times over the years, but something always fell through for them. They continued to play to crowds headlining in California clubs and opening up for Hootie and …
Extra! Extra! Get it while it’s HOT! The Power of Headlines
May 1st, 2009
by wildmarketingchiquita
My mother called me internationally last night from China (which is a big deal because phone calls are still extremely expensive in developing nations). I was at a friend’s dinner party when I heard her frantic voice: “ARE YOU OKAY?! YOU SHOULD GO TO THE DOCTOR’S!!! MAKE SURE YOU DON’T HAVE THE FLU!” At this …
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