Marketing Strategy
The Heart is a Critically Important Muscle in Social Marketing
May 20th, 2010
by internationalmanofmystery
The Heart is a Critically Important Muscle in Social Marketing
The socializing of media and tech is a bid by the human heart to transform the cold, hard, and un-feeling processes of “bottom-line, quantitative” thought INTO a tool for saving all that is beautiful about this planet, the human spirit and our beautiful flora/fauna. The season …
Business & Social Networking: Our Little ‘Twitter-Tweeter’ is Sprouting Big Business Wings!
April 18th, 2010
by Pamela Sherman
With all that’s been stirring in the news lately, my blog today is about Twitter (the micro-blogging service), outlining it’s unique (and inspiring) business growth, as well as providing you with insight into how you might consider using Twitter for your business.
Twitter is legitimately evolving in ways that many critics may not have expected. It’s …
What’s better? A blog or email marketing?
April 16th, 2010
by Kate McMillan
Like with many things besides the pie vs. cake debate (pie is clearly better!), there is no clear answer to the blog vs email marketing debate. There is also room for both – have your cake and eat your pie too! Lorrie and Kate virtually sat down to create some guidelines to help get you …
Enhance Your User Experience by Just Saying “No” to Extracurricular Clicking
April 8th, 2010
by Anne Orfila
Before I delve into a simple (and often, overlooked) way of how you can enhance your user experience on your website, let’s practice a bit of marketing meditation (I’ve just re-introduced yoga into my weekly workout routine so humor me on this! Thanks!).
Sit up straight in front of your computer. Close your eyes. (Inhale, exhale.) Open your …
Small Business: Put Your Eggs in Multiple Baskets for EGGceptional Results!
April 4th, 2010
by Pamela Sherman
Yes, we’ve all heard it before… “Don’t put all your eggs in one basket.” Just like anything else, relying on a single basket for success is a risky business. (What if that basket drops!?)
In contrast, a business that focuses on valuable, TARGETED DIVERSIFICATION –with PRODUCTS/SERVICES and MARKETING– is more apt to survive and thrive! …
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