Marketing Strategy

Featured Wild Web Woman “Healthy Bitch” Interview With Julie C. May

March 11th, 2010
by wildmarketingchiquita

I have to confess that when Skinny Bitch got published, I went out and snatched my own copy to see what it was all about. And you know what? It was a delightful read!
That’s why when our beloved webtherapist, Lorrie Thomas e-introduced me to Julie C. May, co-founder of the popular website and newsletter–www.HealthyBitchDaily.com, I couldn’t wait …

Posted in Blog, Entreprenurial Marketing Advice, Free Therapy Advice, Marketing Strategy, Positive Role Models, Small Business, Social Media, Tools

Read this Blog

Target the Women’s Market —Know, Understand & Befriend!

January 16th, 2010
by Pamela Sherman

No matter your gender, as a business owner or marketer, it’s important to think further about how you target and address the WOMEN’S MARKET.

It’s been reported that up to 85% of all BRAND purchases are made by women! (Not certain of the complete accuracy of this statistical source. –However, even with leeway, it’s highly significant!)

I …

Posted in Blog, Entreprenurial Marketing Advice, Marketing Strategy, Small Business, Women in Business

Read this Blog

7 Takeaways From #BDI: Social Media As a Marketing, Branding & Service Platform

January 15th, 2010
by Sarah Caminker

This week, I had the pleasure of attending a seminar in New York City on Social Integration: Harmonizing Social Channels into the Marketing, Communications & Service Platform. The Business Development Institute put on this fantastic event that included case studies and roundtables for social media marketing, PR and communication professionals. Top-notch speakers included:

Michael Mendenhall: CMO, …

Posted in Blog, Entreprenurial Marketing Advice, Marketing Strategy, Online PR, Social Media, Social Media Marketing, Technologies, Twitter

Read this Blog

Make Your Marketing Matter - Hire a Great Team

January 11th, 2010
by Lorrie Thomas

Healthy marketing stems from having a strong foundation including:
-smart marketing messaging
-clear sales value
-useful marketing collateral (website, emails, brochures, etc.)
-ability to create solid relationships
My marketing advice was inspired by a common pattern I see in small business owners, entrepreneurs and marketing professionals - professionals who get too caught up in “I can do it all myself” …

Posted in Ask the Marketing Therapist, Entreprenurial Marketing Advice, Marketing Strategy, Monday Marketing Motivation, Small Business

Read this Blog

Marketers do Not Plan to Fail, they Fail to Plan

January 5th, 2010
by Lorrie Thomas

A goal without a plan is just a wish.
~ Antoine de Saint Exupery
I just caught myself closing an email today with one of my common Marketing Therapy-isms….”great ideas are only great if they are executed brilliantly.”
I am a huge believer in marketing momentum (aka getting things done) and I am a proud web marketer who …

Posted in Marketing Interventions, Marketing RX, Marketing Strategy, Motivational Marketing Quotes, Web Marketing Tips

Read this Blog