Marketing Strategy
Tips to Grow Your Brand from the NRF 2013 Retail Show
January 31st, 2013
by Nicki Gauthier
Our friend, D, recently shared the 2013 State of Retailing Online report results with the WMT team. The data report comes from Shop.org and Forrester and the results were released at the National Retail Foundation BIG Convention Show. The insight and data shared in the report are helpful for all business owners and can be …
Training Tips: Four Stages of Learning
October 29th, 2012
by Nicki Gauthier
Let’s face it; every organization needs sales to generate revenue. Leslie McClintock from Small Business by Demand Media stated it perfectly: “No matter how good your manufacturing operation is, how cutting-edge your technology is, how tight your financial goals are or how progressive and forward-thinking your management techniques are, you must still have a sales …
How to Market Like an Actor – Have the RIGHT Goals
July 30th, 2012
by Dan Gold
I Act Therefore I Market
Confession session: As WMT’s intern, I don’t have a degree in marketing. I don’t have any college degree in fact. I’m just a student who studies acting and works for Web Marketing Therapy. I never would have thought that my first internship would be working with “Wild Web Women”, my college buddies can’t …
Eight Tips to Improve Your LinkedIn Profile
May 24th, 2012
by virtualwordspecialist
I admit it; I was late to the LinkedIn game. While my early adopter friends were creating professional profiles and joining groups, I took the “set and forget” approach for my profile because initially, I didn’t “get it.” That was until I began using LinkedIn as part of client’s marketing messaging distribution. Adults learn by …
Marketing Yogi Tips from Lululemon
May 23rd, 2012
by Nicki Gauthier
In order to become a Marketing Yogi, one must meditate on strategy, stretch for their current customers and target market, and inhale and exhale branding and communication best practices. Here are Marketing Yogi examples from Lululemon to help guide you through your marketing meditation practice. (In no particular order.)
1. They use humor to engage and entertain. Watch their …
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