Marketing Strategy

Nicki Gauthier

Is Instagram Right for Your Brand?

May 15th, 2012
by Nicki Gauthier

Instagram is a “fast, beautiful and fun way to share your photos with friends, family (AND your target market). Snap a picture, choose a filter to transform its look and feel, then post to Instagram. Share to Facebook, Twitter, and Tumblr too – it’s as easy as pie. It’s photo sharing, reinvented.”
Before you embrace any social network, there …

Posted in Marketing Strategy, Social Media, Social Media Marketing, Technologies, Tools, Web Marketing Tips

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Anne Orfila

Honda Super Bowl Commercial “Sneak” Preview: Smart Marketing

February 1st, 2012
by Anne Orfila

The popular car company, Honda, was not so “sneaky” about leaking a commercial that is bound to go down in the history of Super Bowl commercials as one of the best ever (at least in my opinion!) and they sure were smart about how they did it. The commercial was a play on a super …

Posted in Google+, Marketing Strategy, Social Media, Social Media Marketing

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Jennie Jacobs

Web Marketing Therapy – Not Just For Therapists

January 24th, 2012
by Jennie Jacobs

We get asked a lot where the Web Marketing Therapy name came from….it’s not just marketing for therapists!
Since we are all about proactive communication at the agency, I wanted to take this opportunity to clarify the “WHY” of our name.
The true nature of our name Web Marketing Therapy stems from our deeply rooted belief in the …

Posted in Blog, Free Therapy Advice, Marketing Interventions, Marketing RX, Marketing Strategy, Marketing that Matters, Multitasking Marketing, Web Marketing Best Practices, Web Marketing Dictionary

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Nicki Gauthier

Boss Lady Request: Share Blog Tips

January 23rd, 2012
by Nicki Gauthier

Last week, the *Boss Lady asked me to make a list of blog tips to review with the wild web women team. I was happy to do so because training and blogging are definitely on the “Things I Love To Do” list and a marriage between the two is double the fun. Here are the …

Posted in Blog, Blog Babe Tips, Marketing Strategy, Social Media Marketing, Web Marketing Tips

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Nicki Gauthier

WMT Recaps the New Version of Google Analytics

November 28th, 2011
by Nicki Gauthier

You might have noticed the new version of Google Analytics which is currently being rolled out. Google Analytics v5 will become the default for all users over the next few weeks. Google will also be simultaneously rolling out the report email scheduler and PDF export. The new version of Analytics provides three significant enhancements:
I. A redesigned …

Posted in Blog, Geeky Web Marketing Data, Google Tools, Marketing Strategy, Self Help Marketing Resources, Technologies, Tools, Web Analytics, eCommerce

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