Marketing Strategy
Featured Wild Web Woman “Healthy Bitch” Interview With Julie C. May
March 11th, 2010
by wildmarketingchiquita
I have to confess that when Skinny Bitch got published, I went out and snatched my own copy to see what it was all about. And you know what? It was a delightful read!
That’s why when our beloved webtherapist, Lorrie Thomas e-introduced me to Julie C. May, co-founder of the popular website and newsletter–www.HealthyBitchDaily.com, I couldn’t wait …
Target the Women’s Market —Know, Understand & Befriend!
January 16th, 2010
by Pamela Sherman
No matter your gender, as a business owner or marketer, it’s important to think further about how you target and address the WOMEN’S MARKET.
It’s been reported that up to 85% of all BRAND purchases are made by women! (Not certain of the complete accuracy of this statistical source. –However, even with leeway, it’s highly significant!)
I …
7 Takeaways From #BDI: Social Media As a Marketing, Branding & Service Platform
January 15th, 2010
by Sarah Caminker
This week, I had the pleasure of attending a seminar in New York City on Social Integration: Harmonizing Social Channels into the Marketing, Communications & Service Platform. The Business Development Institute put on this fantastic event that included case studies and roundtables for social media marketing, PR and communication professionals. Top-notch speakers included:
Michael Mendenhall: CMO, …
Make Your Marketing Matter - Hire a Great Team
January 11th, 2010
by Lorrie Thomas
Healthy marketing stems from having a strong foundation including:
-smart marketing messaging
-clear sales value
-useful marketing collateral (website, emails, brochures, etc.)
-ability to create solid relationships
My marketing advice was inspired by a common pattern I see in small business owners, entrepreneurs and marketing professionals - professionals who get too caught up in “I can do it all myself” …
Marketers do Not Plan to Fail, they Fail to Plan
January 5th, 2010
by Lorrie Thomas
A goal without a plan is just a wish.
~ Antoine de Saint Exupery
I just caught myself closing an email today with one of my common Marketing Therapy-isms….”great ideas are only great if they are executed brilliantly.”
I am a huge believer in marketing momentum (aka getting things done) and I am a proud web marketer who …
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