Web Marketing Therapy

PASSAGE TO THE HEART OF VITALITY: WHY BRANDS MUST HUMANIZE IN THE CONTEXT OF SOCIAL NETWORKS

August 18th, 2010
by internationalmanofmystery

Last night I sat with a client in LA discussing the growth of social networks,social monitoring/intelligence projects AND transparent social eco-systems. We agreed with one another that no matter how transparent the eco-system of social networks becomes, there really are countless skins of the onion left to peel off. And that applies from the individual to …

Posted in Marketing Strategy, Social Media, Social Media Marketing

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Business Success: Keys for Building Strong “Virtual Work Teams”

August 18th, 2010
by Pamela Sherman

Building a strong “Virtual Work Team” requires very thoughtful, solid strategies… Those that navigate through the serious pitfalls many organizations encounter.
Virtual work teams are dramatically on the rise!… Companies can save money and expand their businesses, while at the same time, offer employees distinct life/flexibility advantages. Productivity can be maintained, and in some …

Posted in Blog, Marketing Strategy, On the Couch, Small Business, Web Marketing Best Practices

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How to Monetize Your Web Site

August 16th, 2010
by Lorrie Thomas

The #1 web marketing question I get asked is:
“How Do I make Money off my Web Site?”
Since you are all busy professionals reading this blog, I will make my answer SIMPLE. First, your website will NOT make you money. It will SUPPORT you to make money. In order to put the web to work, here …

Posted in Marketing Strategy, Monday Marketing Motivation, Web Marketing Best Practices

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TRANSMEDIA, ONDEMAND AND THE POWER OF LISTENING TO AUDIENCES

August 15th, 2010
by internationalmanofmystery

Combining research from tools like Recorded Future, the world’s first temporal analytics engine and Radian6, a leading social media/network monitoring solution, media companies now have the opportunity to LISTEN to audiences that have OPTED OUT of traditional marketing channels and are OPTING INTO new, socially chosen/recommended channels. They then are able to match valuable information from conversations in the social fabric of the internet WITH market trends and probable future events to create product/service/content offerings with previously un-paralleled precision. Existing portfolios of content may be re-purposed into countless monetizable and USER-GENERATED interactive communities.

Posted in Marketing Strategy, Social Media Marketing

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Ask the Marketing Therapist – How To Max Your Social Media

August 12th, 2010
by foreignwebmarketingcorrespondent

Q: I’ve jumped on the social media bandwagon, but there’s so many to chose from. Facebook, Twitter, Flickr, LinkedIn – how do I maximize my social media to work for me and my customers?
A. Great question and thanks for asking it. You are not alone in wondering what to do with all the social …

Posted in Ask the Marketing Therapist, Free Therapy Advice, Marketing Strategy, Social Media, Social Media Marketing, Web Marketing Tips

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