Marketing RX

Achieve Your Web Marketing Goals – One Step at a Time!

March 22nd, 2010
by Kelly Kohen

A journey of a thousand miles begins with a single step.
-Confucius
I just returned from Dallas, Texas, where I completed my first 1/2 marathon!  I had never been a runner before, but a high school friend was putting together a girls weekend around the Dallas Rock n’ Roll 1/2 marathon.  She invited me saying “You …

Posted in Blog, Marketing RX, Marketing Strategy, Web Marketing Tips

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Admitting You Need Help is the First Step to Web Marketing Recovery – Own It!

February 15th, 2010
by Lorrie Thomas

I was taking my own advice this morning by adding new business card contacts to my social media Rolodex, when I stumbled across the card of an entrepreneur who said her company needed my web marketing agency’s help.  She has met me live several times, always comes up after I speak to say she needs …

Posted in Entreprenurial Marketing Advice, Marketing RX

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Who’s In Control?

February 9th, 2010
by wildwebwoMAN

I admit it, I hate when a client gets TOO involved in the website design process.
People forget that websites are not a fine art project, they are a tool. There will be some visual compromises in order to attain the end goal of Search Engine Optimization and an great user experience!

They also sometimes forget they hired …

Posted in Comic Relief, Control Issues, Marketing RX, Tools, Tough Love, Website Design

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Marketing Diagnosis: Projecting Sales Responsibility onto Web Technology

January 27th, 2010
by Lorrie Thomas

Projection is a psychological behavior that involves “projecting” or putting responsibility on a person, place or thing vs. taking personal ownership.
I am seeing a common marketing problem where a web technology is blamed, not the professional driving it!
According to Wikipedia, “The mind may avoid the discomfort of consciously admitting personal faults by keeping those feelings unconscious, …

Posted in Marketing Interventions, Marketing RX, Web Marketing Best Practices, Web Marketing Tips

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Marketers do Not Plan to Fail, they Fail to Plan

January 5th, 2010
by Lorrie Thomas

A goal without a plan is just a wish.
~ Antoine de Saint Exupery
I just caught myself closing an email today with one of my common Marketing Therapy-isms….”great ideas are only great if they are executed brilliantly.”
I am a huge believer in marketing momentum (aka getting things done) and I am a proud web marketer who …

Posted in Marketing Interventions, Marketing RX, Marketing Strategy, Motivational Marketing Quotes, Web Marketing Tips

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