Marketing RX
Just Because Facebook is Personal does NOT Mean We Have to Take It Personally!
September 24th, 2010
by Lorrie Thomas
Social media is not a fad. It is a way for people and professionals to connect, collaborate and contribute, but psychologically, some of us may be taking social media a little too personally. OK, ok, social media does amplify the “I am the center of the universe” way of thinking, however, some of us may …
Boost Business by Valuing Your Values
August 6th, 2010
by Lorrie Thomas
I was having a lovely dinner conversation with one of my dear friends (who also happens to be a brilliant marketer) and after our glass of wine and shared sushi, we ended up on the topic of values…values as in “what we value personally and professionally”.
I am not one to rub crystals, but I do …
The Six Secrets to Successful Blogging to Boost Business
August 5th, 2010
by Kelly Kohen
Dream. Plan. Profit. That is the idea behind The Scheinfeld Center for Entrepreneurship & Innovation at Santa Barbara City College, where they train entrepreneurs using a comprehensive approach combining theoretical curriculum, practical application, mentoring, counseling, internships, networking, and post-start-up support.
Lorrie was asked to prepare 10 educational webinars for the Scheinfeld Center to support their goals …
Social Media Checklist
July 28th, 2010
by Kelly Kohen
Last month Lorrie was featured as a global panelist on JWT’s “Social Media Checklist Report“, which is a great read and offers multiple case studies, but I have to admit that this clever cartoon version on YouTube is right up my alley (not to mention my toddler loved watching it too-bonus for cross generational appeal!).
JWT illustrates 12 Steps …
6 Reasons to Rethink Your Website – Individualize YOUR Marketing Plan to Fit Your Business!
July 15th, 2010
by Kelly Kohen
I was checking out the iMediaConnection story this morning that shares how the Wild Web Women got our titles, as well as Lorrie’s definition of a Web Marketing intervention (it’s a fun and informative read!) and stumbled upon another excellent article by Frank O’Brien the founder of Conversation.
He begins the article “6 Reasons to Rethink …
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