Marketing RX
Web Marketing Therapy Presents: Hierarchy of Marketing Needs
July 26th, 2011
by Jennie Jacobs
Web Marketing Therapy has been diving deep into the psyche of great marketing these days and educating our readers on what it can do for your organization. Recently we introduced our Hierarchy of Brand Needs, a comprehensive infographic that communicated the importance of great branding and how a brand can mean better business for your …
Is your Marketing Collateral boosting your Professional Self-Esteem?
July 11th, 2011
by Lorrie Thomas
The way you see yourself will determine how people see you. – Paulo Coelho
I read this quote on the Radiant Organizing blog and took a minute to ponder this from a mental self-image perspective, then quickly turned it into a marketing lesson (Oh, don’t act surprised, I breathe marketing…can’t help it!)
Just as the way we …
SUCCESSful Reading – Advice from The Marketing Therapist
July 10th, 2011
by Lorrie Thomas
Being a passionate, productive and purposeful professional does not happen overnight. It also does not sustain without continuing education. As far as ongoing education, how many times do you hear “you should read this book” (as it relates to business) but then think “uh yeah, in my spare time!!???”
I don’t have the bandwidth to read …
Stop Making Web Marketing So Damn Difficult
July 9th, 2011
by Lorrie Thomas
Yes, The Marketing Therapist (me!) has fallen off her therapist chair a bit…but bear with me, this web marketing intervention (ahem, rant) yields sound advice.
I’ve been in the wild web marketing world since 1999 (think dot-com hey-day), through the dot-bomb bust (think networking events turned into beg-for-job-fests) and now, in tougher economic times (but an …
Marketing Therapy Savior Phrases
July 5th, 2011
by Lorrie Thomas
As I manage my client’s web marketing (as well as my own!), I tap the power of some super marketing therapy phrases that help maximize communications and results. Marketing doesn’t manage itself – it takes control, leadership, momentum and partnership. Feel free to steal these phrases below (it’s ok to be a web marketing kleptomaniac!) …
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