Web Marketing Therapy

Marketing Diagnosis: Projecting Sales Responsibility onto Web Technology

January 27th, 2010
by Lorrie Thomas

Projection is a psychological behavior that involves “projecting” or putting responsibility on a person, place or thing vs. taking personal ownership.
I am seeing a common marketing problem where a web technology is blamed, not the professional driving it!
According to Wikipedia, “The mind may avoid the discomfort of consciously admitting personal faults by keeping those feelings unconscious, …

Posted in Marketing Interventions, Marketing RX, Web Marketing Best Practices, Web Marketing Tips

Read this Blog

Marketers do Not Plan to Fail, they Fail to Plan

January 5th, 2010
by Lorrie Thomas

A goal without a plan is just a wish.
~ Antoine de Saint Exupery
I just caught myself closing an email today with one of my common Marketing Therapy-isms….”great ideas are only great if they are executed brilliantly.”
I am a huge believer in marketing momentum (aka getting things done) and I am a proud web marketer who …

Posted in Marketing Interventions, Marketing RX, Marketing Strategy, Motivational Marketing Quotes, Web Marketing Tips

Read this Blog

Make it a WORTHwhile Marketing Year

January 3rd, 2010
by Lorrie Thomas

Happy 2010! I just returned from a very wonderful, relaxing (and necessary) holiday. The break gave me space to reflect on last year, to spend time with people I love, and to re-set a healthy work/life foundation. Taking time off pulled me off a very unhealthy “hamster wheel” pattern of go-go-going in circles…circles with no …

Posted in Ask the Marketing Therapist, Blog, Entreprenurial Marketing Advice, Marketing RX, Web Marketing Deep Thoughts, Web Marketing Dictionary, Web Marketing Mantra, Web Marketing Tips

Read this Blog

Blogging Can Change Your Career For the Better!

December 16th, 2009
by Lorrie Thomas

I was sharing creative “set yourself” apart ideas with some of my job-hunting students this week and before I knew it, I was telling the story of how my first guest blog post (circa 2005!) shifted my career in a great way. No matter what industry we are in, we have similarities to our competition, …

Posted in Blog, Blog Babe Tips, Marketing RX, Motivational Marketing Quotes, WMT Team News, Web Marketing Deep Thoughts

Read this Blog

The Power of Words: 9 Guidelines for Better Website Copy (Text)

December 4th, 2009
by Pamela Sherman

Website copy (text) is what meets the eye and much, much more…
Your website might look impressive and lavish, yet be totally ineffective in meeting your real business needs. In contrast, some websites that may not look so pretty, can still be fairly effective by following some essential web copy rules, along with providing value-content. …

Posted in Blog, Marketing Interventions, Marketing RX, Social Media Marketing, Web Marketing Best Practices, Web Marketing Tips

Read this Blog