Marketing RX
To Create a Powerful Brand… Get Connected and Emotional!
June 1st, 2009
by Pamela Sherman
It may sound funny, but to create a powerful brand of value and loyalty, you need to evoke true emotional affection! Whether your company is small, medium or large, it’s highly valuable to create a brand. It’s the immediate identity the market has of your company. A good brand identity with a heart-felt customer affinity …
11 Tips for Good Website Feng Shui
May 28th, 2009
by Pamela Sherman
At WMT, we often discuss “Website Feng Shui” (pronounced: fung shway). When a website doesn’t feel right and is “off” in areas of impact or effectiveness, we know we need to improve it’s Feng Shui. It involves creating valuable “ch’i“, which is the positive energy (navigational flow) and feel, organized for the success of your …
I AM SICK AND TIRED OF FIXING $8 WEB MARKETING CHOP JOBS
May 16th, 2009
by Lorrie Thomas
Yep, my headline is all caps.
Yep, that means I am screaming.
You know why? Because I am sick and tired of fixing “cheap marketing haircuts”!
You know what I’m taking about. “Cheap marketing haircuts” is my Lorrie-ism de-jour that represents the people who think they are getting a “deal” by getting a cheap haircut. These are the …
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