Marketing RX
Admitting You Need Help is the First Step to Web Marketing Recovery - Own It!
February 15th, 2010
by Lorrie Thomas
I was taking my own advice this morning by adding new business card contacts to my social media Rolodex, when I stumbled across the card of an entrepreneur who said her company needed my web marketing agency’s help. She has met me live several times, always comes up after I speak to say she needs …
Who’s In Control?
February 9th, 2010
by wildwebwoMAN
I admit it, I hate when a client gets TOO involved in the website design process.
People forget that websites are not a fine art project, they are a tool. There will be some visual compromises in order to attain the end goal of Search Engine Optimization and an great user experience!
They also sometimes forget they hired …
Marketing Diagnosis: Projecting Sales Responsibility onto Web Technology
January 27th, 2010
by Lorrie Thomas
Projection is a psychological behavior that involves “projecting” or putting responsibility on a person, place or thing vs. taking personal ownership.
I am seeing a common marketing problem where a web technology is blamed, not the professional driving it!
According to Wikipedia, “The mind may avoid the discomfort of consciously admitting personal faults by keeping those feelings unconscious, …
Marketers do Not Plan to Fail, they Fail to Plan
January 5th, 2010
by Lorrie Thomas
A goal without a plan is just a wish.
~ Antoine de Saint Exupery
I just caught myself closing an email today with one of my common Marketing Therapy-isms….”great ideas are only great if they are executed brilliantly.”
I am a huge believer in marketing momentum (aka getting things done) and I am a proud web marketer who …
Make it a WORTHwhile Marketing Year
January 3rd, 2010
by Lorrie Thomas
Happy 2010! I just returned from a very wonderful, relaxing (and necessary) holiday. The break gave me space to reflect on last year, to spend time with people I love, and to re-set a healthy work/life foundation. Taking time off pulled me off a very unhealthy “hamster wheel” pattern of go-go-going in circles…circles with no …
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