Web Marketing Therapy

Web Marketing Tip – Tackle those Testimonials!

May 8th, 2009
by Lorrie Thomas

It is very common in our web marketing therapy practice to treat clients who tell us about the plethora of great emails, calls and thank you cards that they get from customers that beam praise and support of their products and/or services.
Then I go look at their websites and have to pound Xanax when I …

Posted in Marketing Interventions, On the Couch, Tough Love, Web Marketing Best Practices

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Copying someone else’s strategy does NOT equal success

April 30th, 2009
by Lorrie Thomas

I read a great post today from Seth Godin about business strategy. Seth says:
“You shouldn’t pick your strategy by modeling someone else’s success. The success might have been strategic and planned, but it’s just as likely to be a matter of blind luck.”
I don’t know if I agree 100% about the luck part, as I …

Posted in Control Issues, Free Therapy Advice, Marketing Interventions, Tough Love, Web Marketing Tips

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Web Entrepreneurs: Beware of the Web-Marketing Version of the “Swine Flu”!

April 28th, 2009
by Pamela Sherman

Beware of catching today’s recession-fueled, greed-tapping, delusional perception of the web.
–This has become the equivalent of the “Swine Flu” for desirous Web Entrepreneurs.
Who doesn’t want to make money while sleeping or frolicking on the beach? It all sounds dreamy. But, it often becomes the lure for unhealthy, poorly planned businesses.
As our WMT’s Web Expert, Marketer/Speaker, …

Posted in Blog, Marketing Interventions, On the Couch, Small Business, Tough Love, Web Marketing Best Practices, Web Marketing Deep Thoughts, Web Marketing Tips, Website Design

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Social Media Networking: What Does Ashton Kutcher’s Twitter-Triumph Over CNN Mean For Your Business?

April 21st, 2009
by Pamela Sherman

Recently, on April 16th, Ashton Kutcher became the first user on Twitter (a social media networking site) to have more than ONE MILLION FOLLOWERS.
This came after Kutcher challenged CNN (and even CNN’s Larry King) to see who would be the first to capture a million Twitterers! CNN started ahead by about 50,000.
Kutcher, who came …

Posted in Blog, Daily Inspiration, Free Therapy Advice, Marketing Interventions, On the Couch, Positive Role Models, Self Help Marketing Resources, Small Business, Social Media, Web Marketing Best Practices, Web Marketing Deep Thoughts

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Self-Help Marketing Book – New Rules of Marketing and PR

April 20th, 2009
by Lorrie Thomas

Need a recession-proof marketing kick in the pants?
We can help with that!
Our “wild web woman” web marketing agency recommends the book The New Rules of Marketing and PR to any of our self-education site members, clients, university students or colleagues. (and we are obsessed with the book too!)
David Meerman Scott is one of our top …

Posted in Blog, Marketing Interventions, Obsessions, Self Help Marketing Resources, Small Business, Social Media Marketing, Tough Love, Web Marketing Best Practices, Web Marketing Tips

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