Web Marketing Therapy

Marketing Diagnosis: Projecting Sales Responsibility onto Web Technology

January 27th, 2010
by Lorrie Thomas

Projection is a psychological behavior that involves “projecting” or putting responsibility on a person, place or thing vs. taking personal ownership.
I am seeing a common marketing problem where a web technology is blamed, not the professional driving it!
According to Wikipedia, “The mind may avoid the discomfort of consciously admitting personal faults by keeping those feelings unconscious, …

Posted in Marketing Interventions, Marketing RX, Web Marketing Best Practices, Web Marketing Tips

Read this Blog

Does Your Web Marketing Design Say You Mean Business?

January 13th, 2010
by Lorrie Thomas

“Dress like you mean it.”
- Ted Gibson
My dear friend, Roxanne Zbinden, owner of Santa Barbara Day spa Cielo Spa and I were talking about the importance for business owners to “Dress like we mean it”. She emailed me the quote above today and it got me thinking about web marketing….
“Dress for Success” advice applies …

Posted in Marketing Interventions, Motivational Marketing Quotes, Web Marketing Best Practices, Web Marketing Tips, Website Design

Read this Blog

Marketers do Not Plan to Fail, they Fail to Plan

January 5th, 2010
by Lorrie Thomas

A goal without a plan is just a wish.
~ Antoine de Saint Exupery
I just caught myself closing an email today with one of my common Marketing Therapy-isms….”great ideas are only great if they are executed brilliantly.”
I am a huge believer in marketing momentum (aka getting things done) and I am a proud web marketer who …

Posted in Marketing Interventions, Marketing RX, Marketing Strategy, Motivational Marketing Quotes, Web Marketing Tips

Read this Blog

The Power of Words: 9 Guidelines for Better Website Copy (Text)

December 4th, 2009
by Pamela Sherman

Website copy (text) is what meets the eye and much, much more…
Your website might look impressive and lavish, yet be totally ineffective in meeting your real business needs. In contrast, some websites that may not look so pretty, can still be fairly effective by following some essential web copy rules, along with providing value-content. …

Posted in Blog, Marketing Interventions, Marketing RX, Social Media Marketing, Web Marketing Best Practices, Web Marketing Tips

Read this Blog

Aim High with Your Web Marketing but PLEASE execute Sober :-)

November 24th, 2009
by Lorrie Thomas

I encourage all small businesses, entrepreneurs and marketing professionals to think BIG about business and AIM HIGH when it comes to investing in smart marketing because the only boundaries we have on our business are the ones we create for ourselves!
However, I have been hearing myself repeatedly pausing professionals who are getting too “high” off the melange …

Posted in Addictions, Ask the Marketing Therapist, Marketing Interventions, Marketing RX, Marketing Strategy

Read this Blog