Web Marketing Therapy

Marketers do Not Plan to Fail, they Fail to Plan

January 5th, 2010
by Lorrie Thomas

A goal without a plan is just a wish.
~ Antoine de Saint Exupery
I just caught myself closing an email today with one of my common Marketing Therapy-isms….”great ideas are only great if they are executed brilliantly.”
I am a huge believer in marketing momentum (aka getting things done) and I am a proud web marketer who …

Posted in Marketing Interventions, Marketing RX, Marketing Strategy, Motivational Marketing Quotes, Web Marketing Tips

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The Power of Words: 9 Guidelines for Better Website Copy (Text)

December 4th, 2009
by Pamela Sherman

Website copy (text) is what meets the eye and much, much more…
Your website might look impressive and lavish, yet be totally ineffective in meeting your real business needs. In contrast, some websites that may not look so pretty, can still be fairly effective by following some essential web copy rules, along with providing value-content. …

Posted in Blog, Marketing Interventions, Marketing RX, Social Media Marketing, Web Marketing Best Practices, Web Marketing Tips

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Aim High with Your Web Marketing but PLEASE execute Sober :-)

November 24th, 2009
by Lorrie Thomas

I encourage all small businesses, entrepreneurs and marketing professionals to think BIG about business and AIM HIGH when it comes to investing in smart marketing because the only boundaries we have on our business are the ones we create for ourselves!
However, I have been hearing myself repeatedly pausing professionals who are getting too “high” off the melange …

Posted in Addictions, Ask the Marketing Therapist, Daily Inspiration, Marketing Interventions, Marketing RX, Marketing Strategy, On the Couch

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Entrepreneurial Success: Tips for Understanding & Overcoming FEARS

October 31st, 2009
by Pamela Sherman

Here are some tips to achieve greater success by understanding and overcoming FEARS –for yourself, your business, and your customers/clients:
1) IDENTIFY FEARS:
First, identify your own fears. Sometimes you’ll know them consciously when the feeling arises and it’s clear to you. Other times, our subconscious minds may cover them with symptoms of procrastination, avoidance, and …

Posted in Ask the Marketing Therapist, Blog, Free Therapy Advice, Marketing Interventions, Small Business, Tough Love, Web Marketing Deep Thoughts

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Successful Businesses Engage in Good Matchmaking!

October 19th, 2009
by Pamela Sherman

Think about it… Good businesses really engage in the art of matchmaking – and they do it well!
For business success and longevity, you and your customers need to be a “match.” If customers aren’t the “right fit,” you’ll be mismatched, and definitely out-of-luck. Also, if you’re not conscious of how to best fulfill your …

Posted in Blog, Free Therapy Advice, Marketing Interventions, On the Couch, Small Business, Web Marketing Best Practices, Web Marketing Deep Thoughts

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