Web Marketing Therapy

Marketing Motivation – Attempt the Absurd

March 23rd, 2010
by Lorrie Thomas

“Only those who attempt the absurd will achieve the impossible.”
-M.C. Escher
Marketing on the web can manifest amazing things for organizations. We can brilliantly position our companies to brand, build and boost business in ways we never imagined. We can work anywhere we choose, create the life/work balance we want and become the masters of our …

Posted in Entreprenurial Marketing Advice, Free Therapy Advice, Marketing Interventions, Monday Marketing Motivation, Motivational Marketing Quotes, Web Marketing Deep Thoughts

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Do You Need To Unplug to Recharge?

March 12th, 2010
by Lorrie Thomas

I am about to take a vacation where I will be “unplugging to recharge”. I toyed with the right way to say why I am taking time off and have some words of web wisdom for you, but after stopping on this sentence for several minutes, I decided to throw diplomacy out the window, be …

Posted in Entreprenurial Marketing Advice, Marketing Interventions

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TRUSTe Launches Innovative Privacy Policy Generator for Small and Medium-Sized Businesses

February 25th, 2010
by Lorrie Thomas

I feel like the “no fun lady” when I advise clients, students and workshop attendees that it is required for every business to have a privacy policy. “You need to update or add a privacy policy” is the last thing a small business owner wants to hear – they’d rather be talking sexier web marketing …

Posted in Free Therapy Advice, Marketing Interventions, Online Privacy, Small Business

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Marketing Diagnosis: Projecting Sales Responsibility onto Web Technology

January 27th, 2010
by Lorrie Thomas

Projection is a psychological behavior that involves “projecting” or putting responsibility on a person, place or thing vs. taking personal ownership.
I am seeing a common marketing problem where a web technology is blamed, not the professional driving it!
According to Wikipedia, “The mind may avoid the discomfort of consciously admitting personal faults by keeping those feelings unconscious, …

Posted in Marketing Interventions, Marketing RX, Web Marketing Best Practices, Web Marketing Tips

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Does Your Web Marketing Design Say You Mean Business?

January 13th, 2010
by Lorrie Thomas

“Dress like you mean it.”
- Ted Gibson
My dear friend, Roxanne Zbinden, owner of Santa Barbara Day spa Cielo Spa and I were talking about the importance for business owners to “Dress like we mean it”. She emailed me the quote above today and it got me thinking about web marketing….
“Dress for Success” advice applies …

Posted in Marketing Interventions, Motivational Marketing Quotes, Web Marketing Best Practices, Web Marketing Tips, Website Design

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