Marketing Interventions
Your marketing cannot change unless you are willing to change
November 14th, 2008
by Lorrie Thomas
Today was one of those days where I felt like I worked reallyreallyreally hard yet couldn’t save a client who was exhibiting marketing behavior that could be a danger to himself and others. I feel like I failed, as I was about to save a website has needed a SERIOUS intervention (due to outdated architecture, inability for search engines to read …
Web Marketing Intervention – Email Bankruptcy
November 11th, 2008
by Lorrie Thomas
“I sent you an email about it”
“Well, it was in my email to you”
Let me stage an intervention and a big fat “get over yourself” dose of marketing advice - Email is a passive communication tool. You type, hit send, then someone is now burdened with your message. Assuming that the world reads all your email messages …
Web Marketing Diagnosis – “I Think My Prospective Customer is Stupid” Disease
November 10th, 2008
by Lorrie Thomas
I am ready to get on my own web marketing therapy couch and work on my anger management issues around cheesy “Infomercial 101″ type web marketing.
If anyone can tell me the name of the conference(s) where these insulting web marketing tactics are taught, I want to know, as I will go and stage a serious …
Web Marketing Obsessions – Seth Godin
November 3rd, 2008
by Lorrie Thomas
Uh my gawad, I love this man!!
It’s my blog so I can be open and honest about my obsessions. One of my obsessions is over a wild marketing man, Mr. Seth Godin. There is nothing that makes a web marketing therapist giddier than a sharp, brilliant, marketing-savvy pro (oh, and a man that is willing to self-promote and become …
Free Marketing Therapy – Tap the Power of Low Hanging Fruit
October 15th, 2008
by Lorrie Thomas
I always preach the power of making money by doing the simplest marketing tactic that too many of us forget – taking care and serving your existing customers! Tapping your “low hanging fruit” is one of the SMARTEST ways to support your small business and make money honeys! It’s great to recruit new …
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