Marketing Interventions
Do You Need To Unplug to Recharge?
March 12th, 2010
by Lorrie Thomas
I am about to take a vacation where I will be “unplugging to recharge”. I toyed with the right way to say why I am taking time off and have some words of web wisdom for you, but after stopping on this sentence for several minutes, I decided to throw diplomacy out the window, be …
TRUSTe Launches Innovative Privacy Policy Generator for Small and Medium-Sized Businesses
February 25th, 2010
by Lorrie Thomas
I feel like the “no fun lady” when I advise clients, students and workshop attendees that it is required for every business to have a privacy policy. “You need to update or add a privacy policy” is the last thing a small business owner wants to hear - they’d rather be talking sexier web marketing …
Marketing Diagnosis: Projecting Sales Responsibility onto Web Technology
January 27th, 2010
by Lorrie Thomas
Projection is a psychological behavior that involves “projecting” or putting responsibility on a person, place or thing vs. taking personal ownership.
I am seeing a common marketing problem where a web technology is blamed, not the professional driving it!
According to Wikipedia, “The mind may avoid the discomfort of consciously admitting personal faults by keeping those feelings unconscious, …
Does Your Web Marketing Design Say You Mean Business?
January 13th, 2010
by Lorrie Thomas
“Dress like you mean it.”
- Ted Gibson
My dear friend, Roxanne Zbinden, owner of Santa Barbara Day spa Cielo Spa and I were talking about the importance for business owners to “Dress like we mean it”. She emailed me the quote above today and it got me thinking about web marketing….
“Dress for Success” advice applies …
Marketers do Not Plan to Fail, they Fail to Plan
January 5th, 2010
by Lorrie Thomas
A goal without a plan is just a wish.
~ Antoine de Saint Exupery
I just caught myself closing an email today with one of my common Marketing Therapy-isms….”great ideas are only great if they are executed brilliantly.”
I am a huge believer in marketing momentum (aka getting things done) and I am a proud web marketer who …
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