Web Marketing Therapy

Do You Need To Unplug to Recharge?

March 12th, 2010
by Lorrie Thomas

I am about to take a vacation where I will be “unplugging to recharge”. I toyed with the right way to say why I am taking time off and have some words of web wisdom for you, but after stopping on this sentence for several minutes, I decided to throw diplomacy out the window, be …

Posted in Entreprenurial Marketing Advice, Marketing Interventions

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TRUSTe Launches Innovative Privacy Policy Generator for Small and Medium-Sized Businesses

February 25th, 2010
by Lorrie Thomas

I feel like the “no fun lady” when I advise clients, students and workshop attendees that it is required for every business to have a privacy policy. “You need to update or add a privacy policy” is the last thing a small business owner wants to hear - they’d rather be talking sexier web marketing …

Posted in Free Therapy Advice, Marketing Interventions, Online Privacy, Small Business

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Marketing Diagnosis: Projecting Sales Responsibility onto Web Technology

January 27th, 2010
by Lorrie Thomas

Projection is a psychological behavior that involves “projecting” or putting responsibility on a person, place or thing vs. taking personal ownership.
I am seeing a common marketing problem where a web technology is blamed, not the professional driving it!
According to Wikipedia, “The mind may avoid the discomfort of consciously admitting personal faults by keeping those feelings unconscious, …

Posted in Marketing Interventions, Marketing RX, Web Marketing Best Practices, Web Marketing Tips

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Does Your Web Marketing Design Say You Mean Business?

January 13th, 2010
by Lorrie Thomas

“Dress like you mean it.”
- Ted Gibson
My dear friend, Roxanne Zbinden, owner of Santa Barbara Day spa Cielo Spa and I were talking about the importance for business owners to “Dress like we mean it”. She emailed me the quote above today and it got me thinking about web marketing….
“Dress for Success” advice applies …

Posted in Marketing Interventions, Motivational Marketing Quotes, Web Marketing Best Practices, Web Marketing Tips, Website Design

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Marketers do Not Plan to Fail, they Fail to Plan

January 5th, 2010
by Lorrie Thomas

A goal without a plan is just a wish.
~ Antoine de Saint Exupery
I just caught myself closing an email today with one of my common Marketing Therapy-isms….”great ideas are only great if they are executed brilliantly.”
I am a huge believer in marketing momentum (aka getting things done) and I am a proud web marketer who …

Posted in Marketing Interventions, Marketing RX, Marketing Strategy, Motivational Marketing Quotes, Web Marketing Tips

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