MarkEDing
Reach Relevant Industry Professionals with LinkedIn Advertising
August 31st, 2011
by Amy Dunn
I spent some time recently researching LinkedIn advertising options, and quickly realized that promoting your company’s profile or webpage on LinkedIn could be well be worth your time.
I was happy to learn the process is very similar to Facebook advertising (you create a campaign, set a budget and target your reach). Like Facebook advertising, …
Web Marketing Therapy Presents: Hierarchy of Marketing Needs
July 26th, 2011
by Jennie Jacobs
Web Marketing Therapy has been diving deep into the psyche of great marketing these days and educating our readers on what it can do for your organization. Recently we introduced our Hierarchy of Brand Needs, a comprehensive infographic that communicated the importance of great branding and how a brand can mean better business for your …
Stop Making Web Marketing So Damn Difficult
July 9th, 2011
by Lorrie Thomas
Yes, The Marketing Therapist (me!) has fallen off her therapist chair a bit…but bear with me, this web marketing intervention (ahem, rant) yields sound advice.
I’ve been in the wild web marketing world since 1999 (think dot-com hey-day), through the dot-bomb bust (think networking events turned into beg-for-job-fests) and now, in tougher economic times (but an …
Focus Your Marketing on Educating Customers
May 27th, 2011
by Kelly Kohen
Lorrie Thomas, aka The Marketing Therapist, wrote an article for Web Marketing Today called Focus Your Marketing on Educating Customers. Simply put, integrating an educational aspect into your overall web marketing is one of the most powerful ways to make a marketing impact!
By keeping these three simple tips in mind, you can easily add education into your markEDing …
Marketing Therapy – Nail Your WHY
April 21st, 2011
by Lorrie Thomas
If you want to make your marketing meaningful, matter AND pay then keep reading.
So many leaders work from the outside in…I hear a lot of “we do/make/sell ______” versus getting to the heart of marketing – the WHY you do what you do. People buy what you sell not because of what it is, it …
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