Web Marketing Therapy » Legal Web Marketing Stuff http://www.webmarketingtherapy.com Marketing Help, Web Marketing Advice, Web Marketing Training Fri, 10 Feb 2012 18:46:44 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Effective December 1st, Bloggers Must Disclose Payments for Endorsements http://www.webmarketingtherapy.com/blog/legal-web-marketing-stuff/effective-december-1st-bloggers-must-disclose-payments-for-endorsements/ http://www.webmarketingtherapy.com/blog/legal-web-marketing-stuff/effective-december-1st-bloggers-must-disclose-payments-for-endorsements/#comments Wed, 07 Oct 2009 18:06:22 +0000 Lorrie Thomas http://www.webmarketingtherapy.com/?p=7976 There is always lots of buzz about blogging for revenue floating around the world wide web.  I have seen bloggers have blog tip jars for loyal readers to thank them for their great content, and some bloggers endorse other products or services in exchange for moolah….

To keep blog content as authentic as possible, effective 12-1-09, the FTC is mandating that bloggers must disclose payments for endorsements.

I think this is is a great rule, as bloggers will have to be transparent about their recommendations and readers get to see the real deal so they know what content is truly a recommendation and what posts have a little “something something” behind the content…

What do you think?

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