1. Google Analytics Real-Time Real-Time reporting shows you what’s happening on your site – right now! The reports are updated continuously and each pageview is reported seconds after it occurs on your site. You’ll find Real-Time reports in the ‘Home’ tab.

3. Mobile Reporting

It makes me think about HOW consumers make their purchasing decisions.  Where do consumers do their research? And how do you build brand evangelists?

There is some great info in here- take a look!

Here are some stats thanks to KISS Metrics!

•    In August 2011 mobile browsing represented 7.1% of all worldwide browsing activity.
•    Between 2/2009 and 8/2011, mobile browser share grew by 1000%.
•    25% (1 in 4) of mobile users expect to access the web from their device at least once a day.
•    For online-only retailers, a mobile site can increase consumer engagement by as much as 85%.
•    Website visitors are 51% more likely to do business with an online retailer if it has a mobile site.
•    Mobile users are 88% more likely to do business with Auto Dealers if the website is optimized for mobile.
•    In 2010 it was estimated that only 22% of the Alexa top 500 websites have optimized for mobile.

If you need some art therapy to continue your WEBucation, enjoy the infographic below!!

Source: The Growing Importance of Mobile Website Optimization Infographic

“I am buying words on PPC, but how do I know what words I can add based on what works?”

…These are common questions asked when managing search engine marketing whether it is boosting search engine optimization (SEO) or managing pay per click (PPC) ads.

Normally, I use the Google Keyword tool which is good, but when I taught Search Engine Marketing at UC Berkeley Extension last weekend, Cuneyt Baycan (one of my brilliant professional students who is a great marketer), suggested I look at the Google Wonder Wheel.

It is like the Google Keyword tool, BUT SO MUCH EASIER TO USE AND UNDERSTAND!  Check it out – if you search a phrase you can go to the left hand side and click Wonder Wheel (see how below)

Look to the Left - Click the Wonder Wheel link to see expanded phrases!

Next, you see a wonder wheel of other phrases that match your searched word!  You can see what phrases also describe your products and/or services and add them to your SEO list or to your Paid Search key phrases that you buy on Google, Yahoo or Bing.

You can click any phrase to have it expand to other phrases based on your interest

It’s my new web marketing fave new toy – go geek out!!  Happy search engine marketing!!!!

September 10, 2010, San Francisco, CA: Join San Francisco trendsetters, world travelers and social media fans to celebrate Trendy Lime’s first anniversary with the special edition of JETLAG! Over the past year, Trendy Lime, a social media-driven producer of upscale events, has been creating events to suit the most discerning tastes by mixing Fashion, Travel and New Media. Among JETLAG partners: Mashable, Vator.tv, Bub.bliciou.us, 360 Fashion Network, Mesaic and others.

September 13-14, 2010, San Francisco, CA: APPNATION is the first global conference and exposition to focus exclusively on the burgeoning consumer applications marketplace. The event will cover social and mobile apps across all devices and platforms including social media platforms, smart phones, tablets, internet-enabled televisions and other emerging connected devices. Speakers include Adobe, Accel Partners, Getjar, The North Face, Marvel, Sequoia Partners, Smule, Time Inc., The Wall Street Journal and more.

September 13-15, 2010, Silicon Valley, CA: DEMO is the premier launch event with a 20-year track record of successfully identifying and delivering the world’s most innovative new products and services to the market. Companies like: VM Ware, Palm, Skype (), Google (), EA, Microsoft, IBM, Nokia and Citrix have launched new products at DEMO. DEMO Fall 2010 will showcase the top B2B, B2C and vertical innovations coming to market-innovations on track to evolve or disrupt the markets they serve. Don’t miss the chance to experience first hand the latest technology game changers in social and media, health and life sciences, clean and sustainable technology, cloud and enterprise computing and more!

September 14-16, 2010, San Francisco, CA: The social business event of the year, JiveWorld10, will bring together industry luminaries, customers, business executives and leading enterprise vendors to share social business thought leadership and provide a platform to network with peers. Jive CEO, Tony Zingale will keynote and unveil company news highlighting how to enable the social enterprise. JiveWorld10 includes 40 content-rich sessions featuring customer speakers from Alcatel-Lucent, Charles Schwab, CSC, EMC, Intel, Mattel, McAfee, MIT, Premier Farnell and SAP. These customers will share their experiences in adopting and implementing a successful social business strategy that has changed the way they engage with customers, employees and the social web.

September 15-17, 2010, San Francisco, CA: GSMI presents the Social Media Strategies Summit. We have researched the social media buzz to develop and present to you a top of the line marketing conference that you can’t afford to miss. With in depth case studies from the nuts and bolts to micro-blogging and sustaining online communities, you leave with a refreshed vision to take your marketing plan to the next level for 2010 and beyond.

September 17, 2010, San Francisco, CA: Social:Email is a one day conference that offers expert-led guidance on how to engage with customers via email and social media, including tips on how to maximize the impact of your campaigns, insights into new tools and services, how to monitor and measure the results, and trends to watch out for. This is the ultimate event for anyone interested in combining email with social media marketing. Speakers include Brian Solis, Kristin Hersant, Dan Martell, Chase McMichael, Luke Brynley-Jones and Murray Newlands.

September 21-22, 2010, Los Angeles, CA: PPC Summit Presents: Search and Social Media Success. This September, PPC Summit is launching its new conference, a comprehensive look at Search and Social Media marketing. The conference features 27 ALL NEW expert-led classes through three in-depth tracks. You’ll learn the latest techniques for leveraging search engine marketing, search engine optimization, pay per click and social media marketing. Learn actionable campaign techniques and tactics to maximize your campaign results.

September 23, 2010, San Francisco, CA: Mediabistro’s Think Mobile conference explores the broadening mobile ecosystem, the application marketplace and the innovation that drives the industry. Hear from visionaries that reinvented businesses by innovating with unique mobile offerings and gain an understanding of key mobile metrics. Speakers include Starbucks CIO Stephen Gillett, Microsoft Sr. Product Manager Anand Iyer, NPD Group Executive Director Ross Rubin, Evernote CEO Phil Libin and more.

September 24, 2010, San Francisco, CA: TEDxSoMa seeks bring the TED experience to a local level, bringing together innovative ideas and concepts through TED talks and inspiring speakers. TEDxSoMa is organized by members of the pariSoma Innovation Loft and other volunteers whose core beliefs are community, collaboration, innovation, openness, and sustainability. Join us in person or by watching the live stream on the day of the event. Learn more and register at www.tedxsoma.com.

September 30-October 1, 2010, Lake Tahoe, NV: Tahoe Tech Talk is NOT just about assembling an outstanding lineup of speakers (though we’ve done that, including Digg () founder Kevin Rose, Twitter adviser / investor Chris Sacca, and former Facebook strategist Dave Morin). It’s about creating an opportunity for true discussion. Each speaker will return to the stage for a massive interactive session, taking questions from the audience about the technology sphere in 2010 and beyond. Conference registration includes a complimentary night’s stay at Harrah’s Lake Tahoe Resort and Casino… all for just $399! Space is extremely limited, so reserve your spot today! For more details, visit www.tahoetechtalkconf.com.