Facebook Insight from Matt Hicks
November 29th, 2012
by Nicki Gauthier
Earlier this month, L (a.k.a. the Marketing Therapist), spoke at a B2B workshop for a local bank and shared information about Facebook 101 for businesses. The event keynote speaker was, Matt Hicks, the former Facebook Communications manager. He had plenty of insight and tips to share with the audience and I am happy to pass his …
Adobe Asks: “Does Facebook Advertising Carry Its Weight?”
November 7th, 2012
by Nicki Gauthier
I recently had the opportunity to watch an Adobe AdLens webinar that was about maximizing Facebook ads and Facebook advertising ROI and effectiveness. According to Adobe, ”recent reports suggest that Facebook advertising is not very effective, and when compared to other advertising channels (such as Google SEM and display) provides significantly less value.” Adobe also shared, …
Manage Your Online Reputation with LinkedIn, WordPress and Vimeo
August 21st, 2012
by Nicki Gauthier
Managing your online reputation is JUST as important as crafting a well-written cover letter or resume. In many cases, your online reputation is the first impression someone will make regarding your personal brand, product, or service.
Adam Dachls from Lifehacker.com says:
“Your search results can paint a picture of who you are to prospective employers, and …
Build Brand Awareness with Facebook Timeline Cover Photo
July 27th, 2012
by Jennie Jacobs
One of my favorite parts of social media, particularly Facebook, is that is has a high levels of visual stimulation! As a designer I am drawn to images, but I suppose that the majority of the population is too. Facebook understands that we are visual creatures and as such has made sure to keep us …
Marketing Decision – Social Media Automations
July 16th, 2012
by Lorrie Thomas
Web Marketing Therapy is all about giving advice and support to help passionate professionals navigate the wild, wild, web in ways that get you to less stress.
For years, as a de-stress Rx web marketing solution, we touted the power of automations in social media. For example: having your blog auto-MAGICALLY feed into LinkedIn profiles and …
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