Entreprenurial Marketing Advice
Small Business: “Active Intelligence” vs. “Negligence”
January 27th, 2010
by Pamela Sherman
What is the opposite of Intelligence… Stupidity or Negligence?
Just like it’s sometimes said that the opposite of ‘love‘ is not ‘hate,’ but rather ‘apathy‘… Perhaps the same is true of ‘intelligence’ –with the opposite not being ’stupidity,’ but rather ‘negligence.’
Even the best business leaders will tell you tales of their “stupidity” and “foolish …
Target the Women’s Market —Know, Understand & Befriend!
January 16th, 2010
by Pamela Sherman
No matter your gender, as a business owner or marketer, it’s important to think further about how you target and address the WOMEN’S MARKET.
It’s been reported that up to 85% of all BRAND purchases are made by women! (Not certain of the complete accuracy of this statistical source. –However, even with leeway, it’s highly significant!)
I …
7 Takeaways From #BDI: Social Media As a Marketing, Branding & Service Platform
January 15th, 2010
by Sarah Caminker
This week, I had the pleasure of attending a seminar in New York City on Social Integration: Harmonizing Social Channels into the Marketing, Communications & Service Platform. The Business Development Institute put on this fantastic event that included case studies and roundtables for social media marketing, PR and communication professionals. Top-notch speakers included:
Michael Mendenhall: CMO, …
Make Your Marketing Matter – Hire a Great Team
January 11th, 2010
by Lorrie Thomas
Healthy marketing stems from having a strong foundation including:
-smart marketing messaging
-clear sales value
-useful marketing collateral (website, emails, brochures, etc.)
-ability to create solid relationships
My marketing advice was inspired by a common pattern I see in small business owners, entrepreneurs and marketing professionals – professionals who get too caught up in “I can do it all myself” …
Make it a WORTHwhile Marketing Year
January 3rd, 2010
by Lorrie Thomas
Happy 2010! I just returned from a very wonderful, relaxing (and necessary) holiday. The break gave me space to reflect on last year, to spend time with people I love, and to re-set a healthy work/life foundation. Taking time off pulled me off a very unhealthy “hamster wheel” pattern of go-go-going in circles…circles with no …
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