Branding
HARO Be thy Name!
June 29th, 2012
by Darla Bea Smith
My job at Web Marketing Therapy is to help clients look good on the wild web. A huge part of Online Public Relations is finding publications and media sources that fit the niche for what our clients do, sell, teach and or preach. There are many high-level tools that I use to help accomplish this …
YouTube Channel Optimizations You Can Make Now
June 28th, 2012
by Nicki Gauthier
I recently had the opportunity to review several WMT client YouTube channels, advising on best practice feedback and noting suggestions to improve subscription and video views. I made a list of best practices that you can put to work. Enjoy these YouTube channel optimization tips!
Design your channel to be on brand (see screenshots below).
The Basics: …
Marketing Yogi Tips from Lululemon
May 23rd, 2012
by Nicki Gauthier
In order to become a Marketing Yogi, one must meditate on strategy, stretch for their current customers and target market, and inhale and exhale branding and communication best practices. Here are Marketing Yogi examples from Lululemon to help guide you through your marketing meditation practice. (In no particular order.)
1. They use humor to engage and entertain. Watch their …
The Importance of Design for Great Branding
May 18th, 2012
by Jennie Jacobs
When it comes to branding your organization, design matters. I think many people grasp the idea that branding is about connecting with your client base via an emotional connection/dedication to the brand. However, it is the function of design to bring that connection of customer and brand together. Reading articles on the topic of branding …
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