An “apple” of healthy web marketing advice a day keeps the organizational growth worries away! This blog dishes out healthy web marketing tips, marketing advice and marketing “tough love” to help empower you with ways to brand, build and boost business. Healthy Marketing = Wealthy Organizations ® Learn, apply, optimize and embrace the wild, wild web!
Positive Web Marketing Role Model – M&Ms
January 27th, 2009
by Lorrie Thomas
I’m a big advocate of using assets you already have to get great marketing results.
A great example of this practice comes from a product we all know and love – M&Ms. Yes, M&Ms are milk chocolate that melts in your mouth and not in your hand, but we put them on a brilliant marketing pedestal too!
I don’t need …
Phase of the day: “Matchy Matchy”
January 26th, 2009
by wildwebwoMAN
As you all know, Google’s AdSense is a great tool for you to generate a consistent revenue from your site.
But did you know that if you change your fonts so that the website and AdSense fonts match, the result is a higher click-through-rate (CTR)!
My guess is that because the font is uniform, there are a percentage of people …
Inspiration… The Year of The Ox!
January 26th, 2009
by Pamela Sherman
Happy Chinese New Year!!!
Since the Web is an amazing “globalizer” connecting us all, I wanted to celebrate and honor Chinese New Year today, while drawing upon a little inspiration…
It seems uncanny and appropriate that this year happens to usher in “THE YEAR OF THE OX.” Imagine that?! –Embracing the spirit of the hard-working Ox?! …
Being a pleasure to work for/with PAYS
January 26th, 2009
by Lorrie Thomas
Sometimes the simplest advice can be the most powerful. Here’s a healthy dose of marketing advice that will help make you wealthy no matter where you work, what kind of business you are in or what your budget (of lack of budget!) is:
Being a pleasure to work with PAYS back
I see a common pattern when I observe the marketing relationships …
Sign Up Forms
January 26th, 2009
by Kate McMillan
The sign-up form, for gathering user information to create business or keep in touch with your customers, is critical to your website’s success and critical to creating the kind of access & ease-of-use your users expect of a modern web presence.
At the same time as it’s an important tool, it’s also one of the biggest …
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