Ask the Marketing Therapist
Business Success: Use VALUE(S) as Your Springboard and Your North Star!
March 2nd, 2010
by Pamela Sherman
Albert Einstein said,
“Strive not to be a man of success, but rather to be a man of value.”
I think Einstein had it right! It’s a tricky thing to be focused on “SUCCESS.” And ironically, for so many, it detracts from doing what’s really needed to achieve it!
The problem I think is that “success” and …
Make Your Marketing Matter - Hire a Great Team
January 11th, 2010
by Lorrie Thomas
Healthy marketing stems from having a strong foundation including:
-smart marketing messaging
-clear sales value
-useful marketing collateral (website, emails, brochures, etc.)
-ability to create solid relationships
My marketing advice was inspired by a common pattern I see in small business owners, entrepreneurs and marketing professionals - professionals who get too caught up in “I can do it all myself” …
Ask The Marketing Therapist - When Is The Best Day To Blog?
January 5th, 2010
by Lorrie Thomas
I have been asked a lot lately about “what the best days of the week to blog?” are. In my expert opinion, the *best* days to blog are based on a few things:
1. Your web traffic patterns
2. When you have something valuable to say
3. Media relevancy (buzz)
4. Your audience
1 - Blog based on your individual …
Make it a WORTHwhile Marketing Year
January 3rd, 2010
by Lorrie Thomas
Happy 2010! I just returned from a very wonderful, relaxing (and necessary) holiday. The break gave me space to reflect on last year, to spend time with people I love, and to re-set a healthy work/life foundation. Taking time off pulled me off a very unhealthy “hamster wheel” pattern of go-go-going in circles…circles with no …
Top 5 Tips to Start Your 2010 Marketing on the Right Foot
December 22nd, 2009
by Nicki Gauthier
NOW is the best time of the year to plan for 2010. Listen to the Marketing Therapist Show (player is also below) to hear Lorrie talk about these five important tips to start your 2010 Marketing on the right foot.
Tip #1 - Start with a Healthy Foundation (Diagnose, Prescribe and Guide)
Does your foundation address your …
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