Ask the Marketing Therapist
Artful Marketing = HEARTful Marketing
April 6th, 2012
by Lorrie Thomas
I get asked all the time to share secrets to online marketing success. The big secret is that it is not the tools, but how and WHY we use the tools (websites, blogs, Facebook, YouTube, ads, etc.) that makes marketing matter.
I left a meeting today and referenced a great TED talk by Simon Sinek about …
Marketing Rx: Social Media Optimizations
March 6th, 2012
by Lorrie Thomas
Organizations (large OR small) can have big marketing potential to brand, build and boost business with professional social media use. How social media tools are used strategically is what makes marketing magic, not the tools alone.
I recently wrote an article for Wilson Web called Social Media Optimizations where I gave some healthy Marketing Rx: take …
Mobile Sites – Design Best Practices (Part Two)
December 22nd, 2011
by Kelly Kohen
Mobile sites offer great rewards for small businesses. Lorrie Thomas Ross shares the three most important mobile design best practices in an article she wrote for Web Marketing Today called Mobile Sites. Part 2. Design Best Practices.
In the article Mobile Sites Design Best Practices, the top three mobile design best practices are:
Choose Critical Components such …
Online Marketing Basics for Busy People
September 16th, 2011
by virtualwordspecialist
While assisting a client with her spa business both with offline brick and mortar items (like re-evaluating paint colors to quality of towels used) to the click and mortar ones such as branding, website optimization and social media, it became blindingly clear that our biggest challenge was to sit down and carve out an online …
Know what you want
August 24th, 2011
by Lorrie Thomas
I spend my days advising passionate professionals on how to use the web to build their business. Lately, I have noticed a pattern with folks who get caught up in the minor details of things, which is retarding their ability to look at the big business picture. I hope this post helps stop any unhealthy …
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