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Brand Strategy, Logo Development and Marketing Messaging

Is your organization positioned to be a market leader? Your brand is your business's face – it shows potential and current clients who you are, what you do and whom you serve. On a daily basis we make snap judgment decisions about things based upon our visual analysis of them. Branding is not just something you design – it is something that you need to plan with the help of savvy marketing experts.

The process of creating the perfect brand for your organization must come in strategic steps. Each step builds upon the next to create the ultimate visual story. This is where we introduce Web Marketing Therapy's Hierarchy of Brand Needs - our step by step success-backed system that manages the process of brand construction:

Contact us today if you are ready to position your organization for success.

Branding Case Studies:

Patient: Katie Sorenson of Katie's Botanical Design (katiesbotanicaldesign.com)

Katie's Botanical Design is a full service plant design company owned and operated by Katie Sorenson, Santa Barbara green thumb goddess. Her ability to transform plants into breathtaking arrangements, living and floral, is a talent to behold. In addition to the arrangements, Katie offers full garden consultations, design services and green maintenance.

Diagnosis: Identity crisis! An amazing garden design repertoire was being hindered from growing due to a simple lack of credible marketing collateral like business cards and a web presence. Needed a proper brand vision to put forward as the face of her business.

Prescription: Logo, business cards, tagline, webpage design. Katie's Botanical Design needed a full, start from scratch visual identity. Her work spoke for its self and acted as the inspiration for a lively color palette, a fresh set of interchangeable logos and a sophisticated, yet simple web presence. Great design with a clear message helps build a great reputation. Now when Katie is approached by a new client her business card with snazzy new logo can help communicate who she is, what she does and whom she serves while simultaneously building up the credibility of her business. (and the cards look soooo cool when they are popping out of her arrangements upon delivery!)

The Katie's Botanical Design website is a low-stress example of why a simple web presence is better than none at all. Now Katie has a site to showcase her work and her contact information is available to anyone searching the web for the types of services she offers.

Website:

Business Cards:

Logos:

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Patient: The Business Therapist (thebusinesstherapist.com)

Diagnosis: When The Business Therapist came to Web Marketing Therapy, his "high tech, high touch" expert business advisory had communication issues – his first logo, tagline, marketing designs and website were not on brand or on-purpose.

Prescription: Branding breakdown and rebuild: strategized three new taglines to choose from which set the direction for the logo designs (presented three very different concepts with each tagline), created a branding style guide to maintain consistency across ALL marketing collateral (logo, site, letterhead, business cards), designed new logo, designed business cards, strategized new website, created a marketing plan (focusing on need to haves vs. nice to haves in that order), implemented new website design (design, development), devised online marketing strategies, trained and advised on future marketing work.

Testimonial: "I had tried twice to enter the digital space and failed before I met Lorrie and the wild web women. I felt comfortable with WMT on our first telephone conversation. They differentiate themselves by the depth of planning and strength of web marketing foundation they help you build. The breadth of their knowledge is quite remarkable and they are open to sharing and teaching their valuable skills. Knowing we have the full support of the wild web women (and men!) of WMT has allowed my firm to confidently take our business ideas to the digital world... and the journey has been great fun - you go girls!"

— Paul Foster, The Business Therapist

Website Before:

Website After:

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Patient: Jennifer Thornton of Thornton Editorial (jennthornton.com).

Thornton Editorial is a boutique writing studio that offers comprehensive writing, editing, and consultancy services for individuals and organizations.

Diagnosis: Need for a positioning breakthrough! It was time to build a presence from the ground up—total marketing overhaul!

Prescription: Logo, tagline, blog, website design, website development, project management, social media strategy, advisory and training. Jennifer decided to do what she does best and hire WMT to do the rest. Thornton's work has appeared in publications like Sunset, JEZEBEL, The Atlantan Magazine, Miami, Real Weddings and many other publications nationwide. She has also written corporate communications for such companies as Sony and LMP International, and is currently a Senior Consulting Editor for Modern Luxury Media.

The tagline was so much fun to help create. Jennifer is a history enthusiast with a degree in the subject who interned as a junior archivist for the CSUS Archives and a project historian for the California State Office of Historic Preservation—the ideal porthole through which to examine the people, places, and turning points that have always captivated her. This same enthusiasm for history folds/blends into creating original content both web and print for Fortune 500s to boutique PR firms—in a nutshell, content that helps her clients make history of their own...the tagline Content Creation that Makes History was born. The logo and design of the site and blog followed. The blog theme, Herstorical Perspectives is a brilliant blog that shares value, Jennifer's values and voices her thought leadership as a content creator that helps her clients define their history.

Healthy Web Life / Follow-up Visit: Jennifer still comes to WMT for light advisory. We nearly fell out of our she-geek chairs when another client was being pitched by a luxury magazine group and sent us all their magazines to show their work and there was Jennifer—stunning headshot, bio and all under Contributors. We knew her talent, but to see her in print made us soooo proud to have been her choice for marketing support and guidance!

Website:

Website: jennthornton.com (see logo, tagline, design)
Facebook: www.facebook.com/pages/Thornton-Editorial
Blog: thorntoneditorial.blogspot.com

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