November 28th, 2011
by Nicki Gauthier
You might have noticed the new version of Google Analytics which is currently being rolled out. Google Analytics v5 will become the default for all users over the next few weeks. Google will also be simultaneously rolling out the report email scheduler and PDF export. The new version of Analytics provides three significant enhancements:
I. A redesigned Google Analytics platform to enable major new functionality
II. A streamlined interface to make it easier to get to the information you want
III. Improved report performance for faster reports
In addition to a redesigned interface that makes it even easier to explore your data, you’ll also notice some significant new features:
1. Google Analytics Real-Time Real-Time reporting shows you what’s happening on your site – right now! The reports are updated continuously and each pageview is reported seconds after it occurs on your site. You’ll find Real-Time reports in the ‘Home’ tab.
2. Multi-Channel Funnels
See which channels your customers interacted with during the 30 days prior to converting or purchasing. Conversion path data includes interactions with many media channels, including clicks from paid and organic searches, affiliates, social networks, and display ads. Video demo
and Usage guide
More and more, visitors are using mobile devices to browse the web. Mobile reports in the new version of Google Analytics help you understand how mobile visitors are interacting with your site. You can even see which mobile devices your visitors use and optimize for those devices.
Flow Visualization is a beautifully designed and highly sophisticated tool for graphically showing how visitors navigate through your site. We’ve completely re-imagined and redesigned the navigation tools available in the old version of Google Analytics. Video demo
and Usage guides for Visitor Flow
, Goal Flow
Need to check something in the old version? Look in the top right corner of Google Analytics and you’ll see a link for Old Version. (Please note, that the old version will only be available until early next year.)